Logo Logarithmics ...
6 03 2008
The first mini-album Logarithmics is a bomb against the dark thoughts, the best anti-depressant on the market today. What's more "logical" that adapt "the Bifur" (the famous letterpress Cassandra) to illustrate the power of arithmetic group! (Just a little help to push the printer to use it on the screen without epilepsy risk!)
Ps: "The Bifur" Cassandra - 1929Bifur is a typeface based on a search for the essence of the letter. Or what could exist if we decide to make the substrate. Influenced by Cubism kinetics is only an alphabet consisting of upper and composed of 2 distinct parts. Bifur must enable Cassandra according to organize large architectural masses. It is extremely challenging because it must prefigure his mind in the development of new writing. Writing for the letter monumental inscription as well as the current text in books or newspapers. The bifurcation is of the order of a prototype of a manifesto, as built by Le Corbusier at the same time. It will experience a critical success but a poor commercial distribution. We will see used in the titles of magazines, trade signs, most of which have now disappeared. Moreover, many creators will be inspired. Later, images of marks will be based on the bifurcation.From the eighties, it is thus used for the online graphic scene of Chaillot. It is a letter that Cassandra himself described as intended to grab attention on street corners and express a word, just one. An alphabet for short, sharp and clear.
According to "The history of graphic design in France" by Michel Wlassikoff 






















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