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Visual identity for the National Military Museum

29 December 2014  |   0 Comments   |    |  
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Visual identity for the National Military Museum logo

King Willem-Alexander opened the National Military Museum (NMM) in Soest on 11 December 2014. In the NMM, the Ministry of Defence tells the story of the present, past and future of the Dutch Armed Forces. Using a 360-degree approach, Fabrique (dutch agency) developed the visual identity and digital resources for the impressive museum.

logo museum military

The logo is both robust and open, with a hint of heraldry, characteristic of the image language of the armed forces. The logo brings together the firmness of the Ministry of Defence with the friendliness of the museum. And the museum itself connects the present with the past, military personnel with civilians, playing with learning.


Together with Naval Museum in Den Helder, the Marines Museum in Rotterdam and the Military Police Museum in Buren, the NMM forms part of Stichting Defensie Musea (The Ministry of Defence Museums Foundation). Taking high endorsement as the point of departure, they brought the various logos of the museums of the Ministry of Defence Museums into line with one another. Each logo has its own colour and recognisable symbolism. Thanks to the single line and the insignia-like style, the various logos form a clear visual family.

Visual identity for the National Military Museum branding


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