Best-of.
The 100 most read articles of our blog.

Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.

It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.

From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.

Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!

Pierre Bernard & Grapus. Collective and individual itinerary of a committed graphic designer, tireless defender of the notion of public utility in graphic design.

Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

Under the influence of Japan, France or Russia, book covers are constantly evolving with technical progress and crises.

Barbara Kruger denounces the over-consumption since the 70s. The Supreme brand has appropriated her graphic codes. But who is hijacking whom?

Last chapter on french publishing houses, the split between Poche and Folio, the graphic inventors, and the return of the beautiful independent book.

Burberry's new logo revives the brand's coat of arms by adopting an antique typography and recovering its knight.

Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.

Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo "I ❤ NY" and Bob Dylan's psychedelic poster. Let's go into the history of a very, very big name in

From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!

Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.

Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.

The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.

By designing UK's road signs, Margaret Calvert's discreet work helped to save hundreds of thousands of lives in the United Kingdom.

Visual identity project for Tours Métropole. A generative and modular territorial visual identity.

Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.

Presentation of the Italian graphic designer Franco Grignani (1908-1999) This is a text where he presents himself his work and his vision of the profession (initially published in the collection "Graphic Designers in Europe" in 1973). Surprisingly, many of his reflections remain very contemporary.

Retrospective of Roger Excoffon's work. Graphic designer, typographer and type designer 1910-1983. The creator of the Banco, Mistral, antique olive typography... but also of the Air France visual identity.

Ebay reveals its new visual identity, with taste of already (too) seen! It's clean. It's corporate. But what the hell it's boring.

As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.

Tutorial on how to create a layout grid in Illustrator.

Happy birthday Helvetica! The spanish studio Husmee has invited a selection of international studios to create a tribute poster to celebrate the 60 years of the creation of the famous typography.

Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.

For 2017, the communication team of the Paris Visitors Bureau placed its trust in illustration again, asking Vincent Mahé, one of the most parisian illustrators, to work with them.

In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...

Discover what we had imagined for the visual identity of the City of Paris. The symbol of the Nave was redesigned and inserted directly inside the word Paris.

Shepard Fairey, "the worm that shone with the stars!" (Victor Hugo) Portrait of a street artist, illustrator and activist graphic designer.

Herb leupin (1916-1999). Swiss graphic designer who produced more than 1000 advertising posters.

From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.

The strategy of "RGB-First": Reflection on the colorimetric chain RGB / CMYK in print and digital communication.

The vinyl sleeves come to life with jazz. It is a whole graphic universe that makes the music heard, through the illustration or the photo.

Y2K, the trend of the 2000s, is back. Embodying an already retro future, its iridescent reflections shake up digital codes.

Dick Bruna was the father of the most famous rabbit on the planet: Miffy. He passed away on February 16, 2016 and we wish to pay tribute to his work as a graphic designer, beyond the simple designer of a minimalist white rabbit.

Presentation of the visual identity of the Louvre Abu Dhabi. When french interests meet petrodollars, it gives a beautiful logo!

Didot was for a long time the spearhead of French typography. Let's discover how this bicentennial typeface managed to combine finesse and elegance to cross the centuries, and remain at the forefront of fashion!

Let's fly to Brazil to meet a local star. It's neither the Cristo Redentor, nor Gilberto Gil, Pelé or even Giselle Bündchen. We will talk about curves though, but introduce you to the famous orelhões, the Brazilian phone booth of Oi -the local phone company.

Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants...

Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.

Since 2015 we've been designing vectorial illustrations for the reports of the World Economic Forum. We make problems look simple.

How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.

The Autre Soie, a unique and incredibly exciting third-place project! We tell you about the birth of its participative visual identity.

In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs' regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many

The Rappaz Museum is located in the historical heart of Basel, more precisely in the studio of the eponymous graphic designer Rolf Rappaz (1914-1996). It presents a permanent exhibition on the work of this Basel artist and graphic designer.

The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.

Happils New Year 2019! This year, let Graphéine find the identity that suits you the best!

The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!