The 100 most read articles of our blog.

Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.
Graphic design in Africa. From the first alphabets to contemporary issues.
New branding of the Saint Etienne Opera House. Logo, posters, brochures ... And the magic operate...
From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.
Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
Pierre Bernard & Grapus. Collective and individual itinerary of a committed graphic designer, tireless defender of the notion of public utility in graphic design.
Paris Convention and Visitors Bureau rebranding.
To grasp the genius of Iranian graphic design one must understand its incredible heritage in the arts, and the current upheavals. A short journey from ancient Persia to the most contemporary graphic design.
New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.
Under the influence of Japan, France or Russia, book covers are constantly evolving with technical progress and crises.
From Penguin Editions to the birth of graphic design, the cover is an open book on the social mores of a country and an era.
Herb Lubalin's biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.
To understand cowboys' branding system, it is necessary to look at the hot-branding of cattle, and artists' monograms.
Barbara Kruger denounces the over-consumption since the 70s. The Supreme brand has appropriated her graphic codes. But who is hijacking whom?
Last chapter on french publishing houses, the split between Poche and Folio, the graphic inventors, and the return of the beautiful independent book.
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
Burberry's new logo revives the brand's coat of arms by adopting an antique typography and recovering its knight.
Ever wondered how it is like to be a designer abroad? Here is an illustrated portrait of Turkish graphic design, through history and contemporary designers.
Ode to Cassandre, the man of a thousand talents. His design of posters and graphics revolutionized the role of visual communication.
The Codex Seraphinianus is considered by some as the strangest book ever published. A unique, beautiful, confusing... and above all indescribable art book!
Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo "I ❤ NY" and Bob Dylan's psychedelic poster. Let's go into the history of a very, very big name in
From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!
Portrait of Karel Martens, the man with multiple motifs and lovers of constraints, reference in the world of graphic design and plastic research.
Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.
Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.
Robida, Verne, Schuiten... Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.
Saint-Étienne Opera House new season's identity. Emotion in the foreground!
The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.
By designing UK's road signs, Margaret Calvert's discreet work helped to save hundreds of thousands of lives in the United Kingdom.
Visual identity project for Tours Métropole. A generative and modular territorial visual identity.
Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
Being a designer like Reza Abedini in a country such as Iran means juggling with an incredible artistic, visual and calligraphic heritage that is 3000 years old.
John Heartfield is a German "photomontage technician", politically engaged with his collages against Nazism and fascism.
The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.
Let's discover hybrid images and see how neuroscience can help us better understand our "gaze".
Presentation of the Italian graphic designer Franco Grignani (1908-1999) This is a text where he presents himself his work and his vision of the profession (initially published in the collection "Graphic Designers in Europe" in 1973). Surprisingly, many of his reflections remain very contemporary.
"Adopte un mec" abandons its shopping cart and unveils its new logo: if women consume more, they devour! A look back at sexist ads.
Retrospective of Roger Excoffon's work. Graphic designer, typographer and type designer 1910-1983. The creator of the Banco, Mistral, antique olive typography... but also of the Air France visual identity.
Design of the visual for the University of Évry open day. Creation of posters, programs, social networks visuals.... Reveal your professional future!
Ebay reveals its new visual identity, with taste of already (too) seen! It's clean. It's corporate. But what the hell it's boring.
As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.
Inventor of optical art, but also advertising and graphic designer, Vasarely is a giant at the origin of an art form accessible to all, for all.
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
The Bauhaus Football Club, the story of the most beautiful design team in the world. When the football world cup is a pretext to revise your classics...
Happy birthday Helvetica! The spanish studio Husmee has invited a selection of international studios to create a tribute poster to celebrate the 60 years of the creation of the famous typography.
Some in-house Bauhaus posters to pay tribute to the Bauhaus 100th anniversary, and to German sausages. Architecture, typography, gastronomy!
For 2017, the communication team of the Paris Visitors Bureau placed its trust in illustration again, asking Vincent Mahé, one of the most parisian illustrators, to work with them.
Both a visual or life discipline, minimalism has become a questionable trend and consists in simplifying to keep only the essential.
Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.
Tutorial on how to create a layout grid in Illustrator.
Textile designer, graphic designer, furniture designer... nothing is colorful enough for this Italian-American!
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.
Nothing predicted the Comic Sans MS to become what it is today: a font hated by graphic designers and yet very popular with the general public. Discover its history... and its some qualities.
Shepard Fairey, "the worm that shone with the stars!" (Victor Hugo) Portrait of a street artist, illustrator and activist graphic designer.
Discover what we had imagined for the visual identity of the City of Paris. The symbol of the Nave was redesigned and inserted directly inside the word Paris.
Trump will soon be designated as « most powerful man in the world » and we went digging into his past. We actually have evidence that Trump was a graphic designer. True story: he even created the type of IBM's logo!
Herb leupin (1916-1999). Swiss graphic designer who produced more than 1000 advertising posters.
Let's explore the fabulous history of Villa Noailles and its illustrious inhabitants Charles and Marie-Laure de Noailles, great patrons of the arts, design and fashion!
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
Ben Bos (1930-2017) The big Bos of Dutch design! Portrait of a graphic design giant who worked for Total Design for 3 decades.
An activist designer, W. Morris founded interior design and Arts & Crafts, improved the living conditions of workers and revalued craftsmanship.
The strategy of "RGB-First": Reflection on the colorimetric chain RGB / CMYK in print and digital communication.
Every day, millions of french people see Étienne Robial's work. In this article we decode, in plain language, a long career in graphic design, from Canal+ to Inrockuptibles.
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
The vinyl sleeves come to life with jazz. It is a whole graphic universe that makes the music heard, through the illustration or the photo.
Dick Bruna was the father of the most famous rabbit on the planet: Miffy. He passed away on February 16, 2016 and we wish to pay tribute to his work as a graphic designer, beyond the simple designer of a minimalist white rabbit.
Presentation of the visual identity of the Louvre Abu Dhabi. When french interests meet petrodollars, it gives a beautiful logo!
Let's fly to Brazil to meet a local star. It's neither the Cristo Redentor, nor Gilberto Gil, Pelé or even Giselle Bündchen. We will talk about curves though, but introduce you to the famous orelhões, the Brazilian phone booth of Oi -the local phone company.
Visit of the Vitra Design museum near Basel. A delight of architecture, Pop Art, design furniture... and also graphics!
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants...
Didot was for a long time the spearhead of French typography. Let's discover how this bicentennial typeface managed to combine finesse and elegance to cross the centuries, and remain at the forefront of fashion!
Since 2015 we've been designing vectorial illustrations for the reports of the World Economic Forum. We make problems look simple.
Bizarre as well as strange, the Unicode language aims to collect and preserve writings... by standardizing them.
Hans Hillman, German graphic designer, illustrator and designer (1925-2014). He was a pioneer who, as early as the 1950s, re-invented the art of film posters in Germany, designing German versions of posters by Godard, Bunuel, Eisenstein, Kurosawa and Bergman.
Anni Albers was one of the few Bauhaus women to achieve fame in her own lifetime. Her work dusted off and modernized tapestry.
How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?
The Autre Soie, a unique and incredibly exciting third-place project! We tell you about the birth of its participative visual identity.
Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.
How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.
Why and how anti-feminicide collages, through their "graphic charter" as simple as it is powerful, have opened a wide breach in the public debate. An opportunity to try to untangle how the "branding of a social movement" differs from the "classic branding of brands".
Imagine a silent language, without letters or words, for non-humans. In front of your eyes, the yerkish, a language for communicating with monkeys, takes shape.
The Rappaz Museum is located in the historical heart of Basel, more precisely in the studio of the eponymous graphic designer Rolf Rappaz (1914-1996). It presents a permanent exhibition on the work of this Basel artist and graphic designer.
Escher is a "mathemagician" who created realistic yet physically impossible works, combining art and mathematics.
Marcel Jacno (1904- 1989), known as Jacno, is a french graphic designer, famous notably for having designed the NPT logo, as well as the Gauloises cigarette pack.
The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.
In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs' regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many
Y2K, the trend of the 2000s, is back. Embodying an already retro future, its iridescent reflections shake up digital codes.
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
Happils New Year 2019! This year, let Graphéine find the identity that suits you the best!
We are entering the "time of the tribes". Let's discover the impact of this post-modernity for the logos and visual identities of brands and companies.
If Louis Dufay's name has fallen into oblivion, one of his inventions will be remembered: the heliophore, the kinetic paper that shone in the 60s.
The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!