A blog
about
branding
& graphic design
.
.
.
A blog
01/12/2021
Who controls the memes controls the universe! Analysis of the meme phenomenon, comparison with the stakes of brands and analysis of the impacts on political communication.
22/09/2021
Si les imprimeurs ont souvent fait des couilles, elles ne datent pas d'hier. Coquilles et ortografe ne sont pas qu'une affaire de correcteurs.
28/07/2021
Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.
15/07/2021
How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?
News
of the agency
Our recent projects.
15/01/2018
Since 2015 we've been designing vectorial illustrations for the reports of the World Economic Forum. We make problems look simple.
04/01/2018
Visual identity project for the 2017 Franco-Colombian cultural season.
14/10/2017
Branding project for Smile, the european expert in open source solutions. An offbeat and creative branding!
Logo news,
our look
at branding
news.
01/10/2018
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
23/05/2018
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
23/04/2018
8 errors are hidden in the Tinder logo! Can you find them? Here's a short and fun presentation of the tinder logo, where we'll not be tender.
18/03/2018
The Duperré School changes its visual identity. A project designed by L'atelier Ouf ! and the Production Type foundry.
08/03/2020
Why and how anti-feminicide collages, through their "graphic charter" as simple as it is powerful, have opened a wide breach in the public debate. An opportunity to try to untangle how the "branding of a social movement" differs from the "classic branding of brands".
05/02/2013
The Rappaz Museum is located in the historical heart of Basel, more precisely in the studio of the eponymous graphic designer Rolf Rappaz (1914-1996). It presents a permanent exhibition on the work of this Basel artist and graphic designer.
24/11/2015
Marcel Jacno (1904- 1989), known as Jacno, is a french graphic designer, famous notably for having designed the NPT logo, as well as the Gauloises cigarette pack.
02/02/2020
Used mechanically and out of context, certain typographies convey cultural stereotypes. We call them "stereotypographies".
02/05/2018
The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.