This leaflet has been designed for the Paris Climate Agency (APC) to promote energy saving.
It takes the form of a building and can stand as a real one (yes, a tiny one). The illustration on the cover presents individual and collective actions for energy transition.
To make the leaflet original in its treatment and to design an object in coherence with APC issues, we proposed to use only two colors extracted from their graphic charter and to design the entire document with the palette of shades resulting from their mixing.
Above: sketches and real scale prototypes.
Below: Character design sketches.
Art direction: Gaspard Ollagnon & Jonas Barry
Illustration: Jonas Barry