In this article we will present you with a visual identity project that goes off the beaten track. An adventure of collective design that was an opportunity to question the role of visual identity outside the traditional institutional and commercial fields. Our challenge was to try to answer the question:
What would a horizontal, participative and inclusive visual identity look like?
An exciting question that goes far beyond the initial scope of the project and questions co-creation and the notion of authority. Strangely, the word "authority" derives from Latin from Latin auctoritas, meaning the ability to make people grow (verticality!). Anyway... we're not going to tell you everything in the introduction!
We will therefore present you in detail this adventure of the Autre Soie.
The article is long, impatients are allowed to scroll down to discover the design result. For others, we hope that reading this article will inspire you, and that you will want to participate by drawing.
To facilitate your navigation in the article, here is a short summary: