Come live your first student protest!
Come and experience your first student demonstration! here is the communication of the "HAPPY-UPEC" days, the back-to-school forum of the Université Paris-Est Créteil (UPEC). This forum is a real festive moment, with concerts, shows, workshops... It aims to introduce the University to new students.
After two years of playing with the principle of masks (see posters 2012, and 2013), this year we proposed to divert the codes from the student demonstration. Here students are provided with multicoloured signs and show their pleasure in being students at UPEC. The compositions are colourful and joyful.
The tone can be borrowed from the vocabulary of strikes and demonstrations "Come and experience your first student demonstration"! An offbeat and slightly provocative tone. We do not hide from you the tons of diplomacy that we had to implement to validate this idea. And yet, we can't really talk about subversive posters!
The photos were taken with real UPEC students by Nicolas Darphin. This is also a secret to success. That feeling of sincerity that comes out of this campaign!