Take your future in hand!
Here's the concept we have created for the open day of the University Paris-Est Créteil (UPEC). Following the concept of "before - after" mixing "present" (the student) and future (the professional) and containing the codes of social networks, this original and contemporary campaign highlights the professionalizing dimension of the university.
The idea to mix two images to create a third meaning is not new, it is even a principle as old as advertising. To test the concept, we just put a smartphone on student photos.
Thanks to Nicolas Darphin for the photos of the (true) students of the UPEC.