Graphéine designed the brand identity of "République - Grolée-Carnot". The ambition was to bring together Lyon's three main shopping streets under the same banner, and to make it an essential destination.
Discover the brand identity case study.
In parallel with our graphic work, our colleagues from the agency "Les Gens et vous" took care of all the activations of this brand. Accompanied by the talented Tetro agency, they have set up a series of commercial activities that go off the beaten track.
Thanks to their know-how, new and interactive experiences have been created, such as a giant fresco, a floating garden or a huge ball pool in the fountain in Place de la République.
In March 2018, the first major action took place. More than 7,000 Lyonnais have created a huge 500 m² ephemeral mosaic fresco designed by the Brazilian artist Fernando Volken Togni on Place de la République. This work required more than 22,000 tiles.
In the end, it only took 48 hours to reveal this work! The result was simply impressive!
On the occasion of Mother's Day, Tetro transformed the Place de la République into a huge floating garden to offer Lyon residents a break from the hustle and bustle of the city in a green setting.
To create a strong and atypical image, they invited the plant architect Patrick Nadeau, who designed a dome made from Japanese shrubs and floral plants.
Magic emerges from this installation. The garden is accessible to the public and designed as a bucolic route in an urban environment where passers-by can stroll around and take a Zen break.
In the evening, this vegetable dome turns into an ephemeral restaurant where 10 winners had the chance to taste a meal designed by Gaëtan Gentil, a starred chef from Lyon. During the night, the dome lights up to prolong these magical and spectacular moments throughout the weekend.
For the summer season, the two agencies designed the "Le grand bain" operation in a 50s atmosphere. At the heart of the system, in the fountain basin of the Place de la République, they imagine a huge ball pool. An original and family experience to extend your holidays in the heart of the city. More than 90,000 balls, parasols, deckchairs, an atypical setting that creates a holiday atmosphere. Sports challenges and entertainers will bring life to the centre of Lyon in a relaxed and fun atmosphere.
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