Insights
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design, art,
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Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.

In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.

Discover 3 commercial entertainment operations that goes off the beaten track! A floating garden, a giant participatory fresco or a giant ball pool!

Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.

Nothing predicted the Comic Sans MS to become what it is today: a font hated by graphic designers and yet very popular with the general public. Discover its history... and its some qualities.

With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.

The Bauhaus Football Club, the story of the most beautiful design team in the world. When the football world cup is a pretext to revise your classics...

The graphic designer and illustrator Josh Ln had fun imagining "super-hiéroglyphs". Totally influenced by geek culture, he offers us a uchronic and eccentric reinterpretation of Egyptian history.

The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.

Ever wondered how it is like to be a designer abroad? Here is an illustrated portrait of Turkish graphic design, through history and contemporary designers.

Last chapter on french publishing houses, the split between Poche and Folio, the graphic inventors, and the return of the beautiful independent book.

Under the influence of Japan, France or Russia, book covers are constantly evolving with technical progress and crises.

From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.

Let's fly to Brazil to meet a local star. It's neither the Cristo Redentor, nor Gilberto Gil, Pelé or even Giselle Bündchen. We will talk about curves though, but introduce you to the famous orelhões, the Brazilian phone booth of Oi -the local phone company.

Un métier rare comme le yéti : dessinateur de pistes de ski. Sans le savoir, vous avez très probablement déjà vu des oeuvres de Novat.

Codex Seraphinianus, from the Italian artist-stroke-architect Luigi Serafini, is a journey into unchartered territories with a science fiction backdrop. A quirky encyclopaedia of sorts - some may go as far as calling it extra-terrestrial. In this universe, even the alphabet is indescribable, and even less decipherable.

Ode to Cassandre, the man of a thousand talents. His design of posters and graphics revolutionized the role of visual communication.

Inventor of optical art, but also advertising and graphic designer, Vasarely is a giant at the origin of an art form accessible to all, for all.

Graphic design in Africa. From the first alphabets to contemporary issues.

Ben Bos (1930-2017) The big Bos of Dutch design! Portrait of a graphic design giant who worked for Total Design for 3 decades.

Pierre Bernard & Grapus. Collective and individual itinerary of a committed graphic designer, tireless defender of the notion of public utility in graphic design.

Peter Gut, a multiple work navigating between caricature, press drawing and illustration for children, with humour in the background.

Portrait of the Swiss graphic designer Hans-Peter-Hort (1924-2010). No biography is dedicated to him. Here is an attempt to catch up...

Graphéine wish you a joyful and scary Halloween party! A tribute to the publicity made by Cassandre in the 1930s: "Dubo, Dubon, Dubonnet, Dubonnet",

The Bank of Norway presents its new banknotes. A unique opportunity to immerse yourself in the heart of an exemplary design approach!

Hans Hillman, German graphic designer, illustrator and designer (1925-2014). He was a pioneer who, as early as the 1950s, re-invented the art of film posters in Germany, designing German versions of posters by Godard, Bunuel, Eisenstein, Kurosawa and Bergman.