25-02-2021
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants...
20-10-2020
To understand cowboys' branding system, it is necessary to look at the hot-branding of cattle, and artists' monograms.
29-09-2020
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
26-08-2020
Bizarre as well as strange, the Unicode language aims to collect and preserve writings... by standardizing them.
A furtive glimpse of some of the techniques used in the early days of colour photography, from the Lumière brothers to Louis Dufay, the forgotten inventor.
21-07-2020
If Louis Dufay's name has fallen into oblivion, one of his inventions will be remembered: the heliophore, the kinetic paper that shone in the 60s.
29-06-2020
Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo "I ❤ NY" and Bob Dylan's psychedelic poster. Let's go into the history of a very, very big
16-06-2020
Being a designer like Reza Abedini in a country such as Iran means juggling with an incredible artistic, visual and calligraphic heritage that is 3000 years old.
Let's discover hybrid images and see how neuroscience can help us better understand our "gaze".
29-03-2020
To grasp the genius of Iranian graphic design one must understand its incredible heritage in the arts, and the current upheavals. A short journey from ancient Persia to the most contemporary graphic design.
08-03-2020
Why and how anti-feminicide collages, through their "graphic charter" as simple as it is powerful, have opened a wide breach in the public debate. An opportunity to try to untangle how the "branding of a social movement" differs from the "classic branding of brands".
23-10-2019
Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
22-05-2019
Discover 3 commercial entertainment operations that goes off the beaten track! A floating garden, a giant participatory fresco or a giant ball pool!
19-05-2019
Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
04-12-2018
By designing UK's road signs, Margaret Calvert's discreet work helped to save hundreds of thousands of lives in the United Kingdom.
25-11-2018
Nothing predicted the Comic Sans MS to become what it is today: a font hated by graphic designers and yet very popular with the general public. Discover its history... and its some qualities.
10-10-2018
With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.
28-06-2018
The Bauhaus Football Club, the story of the most beautiful design team in the world. When the football world cup is a pretext to revise your classics...
10-06-2018
Robida, Verne, Schuiten... Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.
07-05-2018
The graphic designer and illustrator Josh Ln had fun imagining "super-hiéroglyphs". Totally influenced by geek culture, he offers us a uchronic and eccentric reinterpretation of Egyptian history.
02-05-2018
The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.
28-01-2018
Ever wondered how it is like to be a designer abroad? Here is an illustrated portrait of Turkish graphic design, through history and contemporary designers.
12-11-2017
Every day, millions of french people see Étienne Robial's work. In this article we decode, in plain language, a long career in graphic design, from Canal+ to Inrockuptibles.
31-08-2017
Last chapter on french publishing houses, the split between Poche and Folio, the graphic inventors, and the return of the beautiful independent book.
12-07-2017
From Penguin Editions to the birth of graphic design, the cover is an open book on the social mores of a country and an era.
29-06-2017
Under the influence of Japan, France or Russia, book covers are constantly evolving with technical progress and crises.
19-06-2017
Happy birthday Helvetica! The spanish studio Husmee has invited a selection of international studios to create a tribute poster to celebrate the 60 years of the creation of the famous typography.
14-06-2017
From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.
23-03-2017
Dick Bruna was the father of the most famous rabbit on the planet: Miffy. He passed away on February 16, 2016 and we wish to pay tribute to his work as a graphic designer, beyond the simple designer of a minimalist white rabbit.
13-03-2017
Let's fly to Brazil to meet a local star. It's neither the Cristo Redentor, nor Gilberto Gil, Pelé or even Giselle Bündchen. We will talk about curves though, but introduce you to the famous orelhões, the Brazilian phone booth of Oi -the local phone company.
15-02-2017
Portrait of Karel Martens, the man with multiple motifs and lovers of constraints, reference in the world of graphic design and plastic research.
09-02-2017
Un métier rare comme le yéti : dessinateur de pistes de ski. Sans le savoir, vous avez très probablement déjà vu des oeuvres de Novat.
18-01-2017
Trump will soon be designated as « most powerful man in the world » and we went digging into his past. We actually have evidence that Trump was a graphic designer. True story: he even created the type of IBM's logo!
05-01-2017
Codex Seraphinianus, from the Italian artist-stroke-architect Luigi Serafini, is a journey into unchartered territories with a science fiction backdrop. A quirky encyclopaedia of sorts - some may go as far as calling it extra-terrestrial. In this universe, even the alphabet is indescribable, and even less decipherable.
05-01-2017
How to work with passion, and what career choices to follow to avoid cracks?
14-12-2016
Ode to Cassandre, the man of a thousand talents. His design of posters and graphics revolutionized the role of visual communication.
14-11-2016
This Monday, we pay tribute to Leonard Cohen with a selection of the best covers of his songs. Cover photo: Ian Laidlaw.
27-10-2016
Inventor of optical art, but also advertising and graphic designer, Vasarely is a giant at the origin of an art form accessible to all, for all.
10-10-2016
We played the game of imagining customer feedback on mythical posters. Based on an initial idea of @MarieJulien.
21-09-2016
Graphic design in Africa. From the first alphabets to contemporary issues.
09-09-2016
Among the many city guides spread online, On The Grid stands out by its collaborative and design aspects, the guide being curated by designers worldwide.
07-07-2016
Ben Bos (1930-2017) The big Bos of Dutch design! Portrait of a graphic design giant who worked for Total Design for 3 decades.
25-04-2016
Shepard Fairey, "the worm that shone with the stars!" (Victor Hugo) Portrait of a street artist, illustrator and activist graphic designer.
23-03-2016
Pierre Bernard & Grapus. Collective and individual itinerary of a committed graphic designer, tireless defender of the notion of public utility in graphic design.
24-11-2015
Marcel Jacno (1904- 1989), known as Jacno, is a french graphic designer, famous notably for having designed the NPT logo, as well as the Gauloises cigarette pack.