“Whose made enough to combine
agriculture and environment ?”
The creation of the new logotype set up a new icon that now allows Agrosolutions to assert its own identity and its positioning within the agriculture division of Invivo group. This emblem symbolizes the articulation of three areas of intervention Agrosolutions: agriculture / chains / territories, spinning around its core skills.
In the form of three curved and rounded segments, they are organized in a spiral composition. This movement evokes the idea of development and growth. The spiral also recalls the drawing of the lowercase letter "a" which is the initial of the wordmark "Agrosolutions".
The wordmark is set entirely in lowercase letters. The design of the lettering was thought to get the name "Agrosolutions" shorter as possible. The former capital S, is now in lowercase to assume the indivisibility of the name.
One variation of thickness between "agro" and "solutions" is present to rhythm and make the word easier to read. The identity ends with the signature "consulting cooperative" in its international version, and «Agricultures, Filières, Territoires» in its French version.
This helps communicate the mission of consulting of AgroSolutions within the InVivo group.
and a hands shake can hide in corn leaves.