“Whose made enough to combine
agriculture and environment ?”

 

A NEW ICON TO SUM UP THE UNIQUE COMBINATION OF AGROSOLUTIONS' EXPERTISES
Agrosolutions is the agri-environment consulting subsidiary of the agricultural cooperative group InVivo. Born from the union of 216 French agricultural cooperatives, InVivo is a major economic player in four major areas: agriculture, nutrition and animal health, public distribution, and wine. InVivo is the first French agricultural cooperative group with 8400 employees worldwide.

 

The creation of the new logotype set up a new icon that now allows Agrosolutions to assert its own identity and its positioning within the agriculture division of Invivo group. This emblem symbolizes the articulation of three areas of intervention Agrosolutions: agriculture / chains / territories, spinning around its core skills.
In the form of three curved and rounded segments, they are organized in a spiral composition. This movement evokes the idea of development and growth. The spiral also recalls the drawing of the lowercase letter "a"  which is the initial of the wordmark "Agrosolutions".

 

Each domain is represented by a color. Blue for chains, orange for the territories, and green for agriculture.
The wordmark is set entirely in lowercase letters. The design of the lettering was thought to get the name "Agrosolutions" shorter as possible. The former capital S, is now in lowercase to assume the indivisibility of the name.
One variation of thickness between "agro" and "solutions" is present to rhythm and make the word easier to read. The identity ends with the signature "consulting cooperative" in its international version, and «Agricultures, Filières, Territoires» in its French version.
This helps communicate the mission of consulting of AgroSolutions within the InVivo group.

 

A SERIE OF PLAYFUL AND POETIC ILLUSTRATIONS
To reflect the dynamism and creativity of experts AgroSolutions, iconography gives pride to colorful illustrations where symbols merge to create double meaning and poetic pictures: Pretty faces become little birds, muscles are hills, bees power light
and a hands shake can hide in corn leaves.

 

See more of this project on our behance page :
https://www.behance.net/gallery/44311909/Agrosolutions-Brand-Design