branding tipi group start-up design immeuble

2019

Twipi Group
Digital solutions for property maintenance

Twipi Group is a software publisher that brings together the entire property maintenance ecosystem under one roof and supports companies in their digital transformation. Innovation is their totem and data is their passion. To do this, they offer innovative solutions and intuitive tools to revolutionize the world of property maintenance. Behind their lines of code is a tribe of passionate coders.

Just as Geronimo unified the Apache nation, Twipi Group aims to unify all the players in property maintenance: service providers (Twimm), owners (Intwi) and residents (Tootwi). And for the anecdote, their servers run on Apache!

We supported them in the redesign of their brand architecture. To do this, we started by creating a real name architecture. We then developed a graphic universe for each of the brands. Illustration is an important part of it. It allows to stand out from the traditional iconography of this sector of activity (for example, low angle views of office buildings...), and brings poetry and humanity, while remaining digital.

Context

Conselium is a fast-growing company involved in the design of software solutions, and which markets 3 products under 3 different brands: Conselium (electronic voting in general assembly), Twimm (CMMS software) and Agiom (platform for social landlords). The challenge was to review the brand platform, harmonize the name architecture, and develop a complete graphic charter.

Twipi group smart solutions
mock-up papeterie twipi
Architecture de marques

An architecture of brand names

We propose to organize the name architecture around the "wi" digraph directly from the name Twimm, the group's flagship product. This type of sound in "vi, wi, ui, ui, oui" evokes life and movement. Orally, we hear "Oui" ("yes" in French), affirming a positive state of mind. We can also understand "we" as affirming a collective character.

Twipi

"Tipi" ("Tepee" in English) is a Sioux word meaning "they live". The tipi is the archetype of collective housing, since the whole family lived there. Mixing the prefix of "Tweet" with the word "Tipi" allows the creation of an original neologism, which offers a strong potential for the development of a semantic universe as singular as it is relevant.

Tootwi

This name suggests "listening" ("être tout ouïe" in French meaning "being all ears") to the co-owners of the building in order to gather their comments and complaints. In English "toot" refers to the idea of alerting of a malfunction. The difference between the visual and phonetic aspect of the name is surprising. The double "oo" can refer to the idea of two vigilant eyes....

Intwi

Intwi, is the Twimm from inside the building. One could call "intutius", the Latin root of the word "intuitive" meaning "glance" (monitoring), but it is in the idea of an intuitive technology that this name takes its meaning. Storytelling could be based on the idea of facilitation (intuitive) and prediction (intuition). Intwi simplifies the technical management of buildings and helps you anticipate failures (predictive maintenance)

Votim

Previously, its name was "Conselium", a name more reminiscent of the idea of advice than of electronic voting at general meetings. Votim, is a more explicit name. A Latin consonance that gives it a certain stature, a guarantee of reliability.

Illustrations

The illustrative universe is based on the existing illustration of Twimm, and is deployed at different scales depending on whether the subject of building maintenance is addressed at the macro level (the city) or at the micro level (the staircase).

icônes produits

Layout principles

The layout principle is very simple. Illustrations can work on a white background as well as on a coloured background. Therefore, by simple inversion sets, we can produce a multitude of variants, which allows us to develop a rich graphic universe while remaining visually coherent.

Plaquettes brochures
équipe de Twimm

Thanks to Marc Munoz, Catherine Chassande, Malika Amagroud and the rest of the Twipi Group team for their trust throughout the project.

A collaborative vision of the building
They believe that the life cycle of the building is a collaborative one. Increasing productivity and improving service quality requires above all a harmonious communication between service providers, owners and residents. Their solutions are designed for this purpose.

Innovation is their totem
Twipi Group offers innovative solutions and intuitive tools to revolutionize the world of property maintenance. Behind our lines of code hides a tribe of passionate coders. Their camp is in Suresnes.

Data is their passion
Our environments will produce huge amounts of data. In order to avoid that it is the Wild West, Twipi Group supports you in the predictive analysis of your data and sends you only the right smoke signals.

The Geronimo of the Gmao
Just as Geronimo unified the Apache nation, Twipi Group aims to unify all the players in property maintenance: service providers (Twimm), owners (Intwi) and residents (Tootwi). And for the anecdote, their servers run on Apache!

The tepee, the first building designed for maintenance
The word "tepee" comes from the Sioux language and means "they live". This is the archetype of the collective housing that is easy to maintain. Every season, winter-damaged skins were designed to be easily replaced. It is an example of collective housing designed to last.


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Project expertise:
Publishing design, creation of magazine and brochure layouts. Logo creation, visual identity and graphic guidelines. Creation of illustrations. Creation of brand and company names.
Type of client:
Communication in the industry, construction and public works sector.

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