The Centre de musique baroque de Versailles (CMBV) is a unique institution in the world. Its mission is to rediscover and enhance the value of 17th and 18th century French music. Training (master's degree of 150 students), research (scientific publications and organisation of conferences), production of shows and resource centre, the CMBV covers all the fields necessary to promote French Baroque music.
Our mission was to review the visual identity of the Center, in order to modernize and make consistent all communication media. An opportunity for us to discover a living, contemporary and unique institution, animated by eclectic and passionate personalities. It was thus important to us to express the feeling of obvious modernity that this beautiful institution has inspired us.
Analysis, anecdotes... The team talks about the project.
(Sorry, only in French!)
The logo is the meeting between the symbol of the "Sun King" and the vibration of the music. It works like a sonographer. The rays come to life, they react to the intensity and frequency of sound. The sign is alive and becomes a graphic interpretation of the music played. It is the visual translation of the brand promise to "make baroque music shine".
Two typographies are defined, in order to evoke both the baroque universe and the institution's modernity. The Hermes (Lineto), round and thin, is used in paragraph texts. Its thin structure also echoes the design of the logo. It relies on a more generous typography, made of downstrokes and upstrokes (Dala Moa, Commercial Type), used in titles.
Following the same logic as that used in the colorimetric chart, several layout templates are proposed to facilitate the creation of documents for each entity.
The Cercle Rameau is the name of the club of partners of the Centre de musique baroque. A specific visual identity has been designed, in line with the new graphic charter.