Printemps de Pérouges
Flower power!

Since its creation, Le Printemps de Pérouges (« Pérouges Spring Festival ») uses the image of a poppy throughout all its communications.
A poppy is the perfect Spring flower and its color resonates well with the end of the word «Pérouges», «rouge» meaning «red» in French.
We have imagined a visual identity focused on the poppy, to which we have given a new style, more geometric. The type Garage Gothic is used for the title, whose letters seem to dance, to foster the festive atmosphere of the poster.

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