2023
Marché Gare
Visual identity of a concert hall
The Marché Gare is a concert hall located in Lyon, with the SMAC label (contemporary music scene). Its programming is articulated between emerging and confirmed artists, between local and international scenes. Established on the site of the old Lyon wholesale market, in the historic Confluence district, it was first inaugurated in 2006 and will be completely renovated to reopen in 2022, after 4 years of extensive work. Now composed of two concert halls with 400 and 100 seats, the Marché Gare offers not only some sixty concerts per year, but also exhibitions, screenings, conferences and welcomes artists in residence for learning and creation periods.
Graphéine was commissioned to rethink the visual identity and signage.
logotype: structure
and lines of force
The architectural structure as a support for the definition of the logotype. The main lines of the building are isolated and then extruded, allowing recognition of the place and formal continuity with the previous logo.
The logotype as compositional structure: the artist on the stage
On the Marché Gare posters and communications, the logotype expands to become a compositional grid and occupies the space of the medium. The event program, text or image, takes place within this framework. Thus, the artist appears on stage directly from the poster.
The typographic palette is composed in Girott (Radim Pesko, 2016) and Helvetica (Max Medinger, 1957). The brutalism of the first typeface, highly identifiable by its design and proportions, contrasts with the neutrality of the second.
Signage
The project includes the design of the building's signage system. It is designed in continuity with the graphic principle of visual identity. The forms that define the logotype are extracted to constitute an informative and directional signage language.
Le Marché Gare
Opened in February 2006, the Marché Gare is a concert hall and residency for contemporary music managed by the Mjc Presqu'île Confluence association. It is a meeting place for artists and the public in a context of proximity and attachment to musical and artistic creation. The Marché Gare has obtained the SMAC label in 2019, alongside the Epicerie Moderne and the Périscope, a long-time privileged partner in the S2M cooperation project. The main missions are the diffusion (organization of concerts and various cultural events per year), the location and the artistic accompaniment of local artists, the cultural action and the participation in the structuring of the sector Current Music. Located in the former administrative buildings of the Marché de Gros, the Marché Gare has built its project in this atypical place.
Since 2022
Since its reopening, the Marché Gare has been welcoming spectators in a new 1500 m² building with a 400-seat auditorium, a bar/club with about 100 seats and new spaces to receive the public in the best conditions. The Marché Gare continues to be a place of cultural expression that offers artists with diverse approaches and aesthetics. Its intermediate gauge and its modularity allow the discovery, the alternative artists and artists of the national or international scenes.
Project expertise:
Logo creation, visual identity and graphic guidelines.
Logo creation, visual identity and graphic guidelines.
Type of client:
Cultural communication agency for theaters, concert halls, festivals, dramatic and choreographic companies. Communication for live performance places and companies.
Cultural communication agency for theaters, concert halls, festivals, dramatic and choreographic companies. Communication for live performance places and companies.
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