Paris Convention and Visitors Bureau
The Paris Convention and Visitors Bureau was created in 1971 following the joint initiative of the Paris City Council and the Paris Chamber of Commerce and Industry. It has three specific missions: welcoming visitors, informing the general public, and promoting the destination within France and abroad.
Paris in capitals
Our first question, of course, was whether or not to use the symbol of the Eiffel Tower. Without ever referring to the Great Lady, it’s difficult to communicate effectively about the destination ‘Paris’ to an international audience. However, we were well aware of the overused visual territory, bordering on the kitsch.
We opted, therefore, for simplicity and concentrated on a typographic design that suggests a Parisian skyline: the drawing of the "A" directly evoking the Eiffel Tower. The result is a minimalist typogram.
The first application of this new graphic design was the "Paris Passlib", the official tourist pass of the capital. This packaged product provides access to over 50 museums and monuments in Paris and Île-de-France, and allows visitors to travel freely with an unlimited ticket. It comes with a pocket book that contains all the useful information you need to know. This logo variation stands for the idea of traveling between several locations, from one key point to another. This sober and simple design allowed us to draw a tourist map of Paris.
The Tourist Office has 5 information points. The main office, located at 25 rue des Pyramides, has been completely renovated and now displays the new typographic design.
In our proposal, the typogram is the central element of the graphic charter. It contains the iconography and becomes a window on "Paris". This frame invites the eye to travel between letters, titles and images, creating curiosity.
We also wanted to invite an illustrator to work with us on iconography. It was the perfect opportunity to collaborate with Séverin Millet, Lyon-based illustrator, whose simple and colourful work perfectly matches our vision of the project.
Opting for illustration allowed us to step aside from the usual postcard pictures of Paris, and offer a fresh, colourful and poetic look on the capital.
More details about the project on our blog.