The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.

The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.

Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.

Visual identity project for the Paris 2024 Olympic Games.
The most important thing is to participate!

We tell you how the logo for the Rio 2016 Olympic Games came about, and more importantly, how to make a logo by walking on water…

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