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Maison Nicolas, a new logo for a new strategy
Maison Nicolas has unveiled a new logo and identity, unfortunately without drawing on its rich graphic heritage.
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Extinction Rebellion, committed to the living
The 1960s fought for peace; our generation is raising the symbol of Extinction Rebellion, committed to ending the extinction of the living.
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Peace & Love ☮ the activist icon
How did the most politically charged and well-known symbol on earth become a commonplace fashion accessory?
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The Colors of Zohran Mamdani in New York
Zohran Mamdani has just been elected Mayor of New York, becoming the city’s youngest socialist and Muslim mayor — a first in the United States. Decoding his visual communication.
Graphic perspectives
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Erecting the image of the penis: anatomy of an iconic symbol
Two testicles, a shaft, sometimes a few hairs, rarely any talent. The penis is a universal icon, but no one dares talking about it. Except us.
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San Serriffe typographic Island
Discover how The Guardian tricked its readers into inventing the island of San Serriffe, a fictional republic born of a typographic April Fool’s joke that has become cult status. Between subtle satire and typographic wordplay, immerse yourself in one of the most brilliant journalistic hoaxes of the XXᵉ century.
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Design, creativity and oblique strategies!
Discover how Brian Eno, genius musician and producer (David Bowie, Iggy Pop, U2…), pushed back the limits of creation thanks to a simple card game: “Oblique Strategies”.
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Tote bag, a new social totem?
The tote bag has become an essential part of our everyday urban lives.
What does it say about our society, our times, our habits and our behaviour?
History of Graphic Design
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Graphéine supports brands that want to make design a driver of social and economic transformation, helping them meet the challenges of tomorrow. We believe that a brand is a powerful tool for creating fresh narratives, uniting imaginations and shaping desirable futures.
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Paul Rand, everything is design!
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
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Josef Müller-Brockmann “swiss style”
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
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A short history of book cover design – 1/4
From codex to colour printing!
Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions. -
The story of the big bad Jurassic Park logosaurus
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.
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Alexander Girard, “the color-fool”
Designer textile, graphiste, designer de mobilier…. Rien n’est assez coloré pour cet Italo-Américain !
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Toblerone’s new mountain: when packaging brands a territory
From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.
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Herb Lubalin, the letter as an image
Herb Lubalin’s biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.
Brand culture
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New logo for OM: analyzing a sports crest
OM will soon be changing its logo. This is an opportunity to delve into 125 years of heritage to understand the challenges of the future.
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Groupama’s new visual identity, a logo in the open countryside
Groupama has just unveiled a new logo that updates its graphic design by abandoning its campaign in favor of a “startup” aesthetic.
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The UN logo takes on water during COP28
For COP28, two designers have come up with a new UN logo showing the rising sea levels and the future disappearance of much land and coastline.
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Evian x Balmain, a deep water co-branding strategy
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.