{"id":17635,"date":"2012-09-12T21:40:33","date_gmt":"2012-09-12T19:40:33","guid":{"rendered":"http:\/\/www.grapheine.com\/brand-strategy-2"},"modified":"2022-03-07T19:02:03","modified_gmt":"2022-03-07T18:02:03","slug":"brand-design-strategy","status":"publish","type":"page","link":"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy","title":{"rendered":"Brand Strategy & Design"},"content":{"rendered":"
[vc_row full_width=\"stretch_row\" css=\".vc_custom_1607901426206{background-color: #ff0000 !important;}\"][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Expertise<\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" offset=\"vc_hidden-xs\"][vc_column_text]\n

For 20 years,
\nGraph\u00e9ine has designed
\nmore than 1500 visual identities.<\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607898694123{background-color: #ff0000 !important;}\"][vc_column offset=\"vc_hidden-sm vc_hidden-xs\"][vc_empty_space height=\"282px\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607898694123{background-color: #ff0000 !important;}\"][vc_column offset=\"vc_hidden-lg vc_hidden-md\"][vc_empty_space height=\"100px\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" content_placement=\"bottom\" css=\".vc_custom_1607898829214{background-color: #ff0000 !important;}\"][vc_column width=\"1\/2\"][vc_row_inner][vc_column_inner][vc_column_text]\n

To design
\nis to create with purpose<\/span>.<\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=\"none\" width=\"1\/2\" offset=\"vc_col-xs-12\"][vc_row_inner content_placement=\"top\" el_class=\"noresize\"][vc_column_inner offset=\"vc_col-sm-offset-0\"][vc_column_text]Graph\u00e9ine is a communication agency specialized in brand design<\/strong> and visual identities<\/strong>.<\/span><\/p>\n

Our designers come from effervescent backgrounds, divergent career paths and a common addiction to image. They accompany you in the creation of strategies and brand design.<\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607898683666{background-color: #ff0000 !important;}\"][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607880903478{background-color: #f6f6f6 !important;}\"][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Engagement<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" offset=\"vc_hidden-xs\"][vc_column_text]\n

Our commitment.<\/span><\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607881005248{background-color: #f6f6f6 !important;}\"][vc_column offset=\"vc_hidden-xs\"][vc_empty_space height=\"150px\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" content_placement=\"top\" css=\".vc_custom_1607901631133{padding-bottom: 35px !important;background-color: #f6f6f6 !important;}\"][vc_column][vc_row_inner content_placement=\"top\" el_class=\"noresize\"][vc_column_inner width=\"1\/4\" offset=\"vc_col-sm-offset-0\"][vc_icon icon_fontawesome=\"fas fa-eye\" color=\"custom\" size=\"sm\" custom_color=\"#303030\" css=\".vc_custom_1607917285902{margin-bottom: -16px !important;margin-left: -16px !important;}\"][vc_column_text]Make you\u00a0visible<\/strong><\/p>\n

Ensure that your \u00a0brand is visible \u00a0and identifiable \u00a0in any situation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\" offset=\"vc_col-sm-offset-0\"][vc_icon icon_fontawesome=\"fas fa-sort-alpha-down\" color=\"custom\" size=\"sm\" custom_color=\"#303030\" css=\".vc_custom_1607917308606{margin-bottom: -16px !important;margin-left: -16px !important;}\"][vc_column_text]Make you\u00a0understandable<\/b><\/p>\n

Ensure that your brand\u2019s purpose and motivations are clear.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_icon icon_fontawesome=\"fas fa-heart\" color=\"custom\" size=\"sm\" custom_color=\"#303030\" css=\".vc_custom_1607917346892{margin-bottom: -16px !important;margin-left: -16px !important;}\"][vc_column_text]Make you\u00a0irresistible<\/b><\/p>\n

Ensure that your brand has something magical, unique and desirable.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_icon icon_fontawesome=\"fas fa-rocket\" color=\"custom\" size=\"sm\" custom_color=\"#303030\" css=\".vc_custom_1607917369087{margin-bottom: -16px !important;margin-left: -16px !important;}\"][vc_column_text]Open to\u00a0possibilities<\/b><\/p>\n

To be sustainable, your brand needs to be vibrant, agile and inspiring.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row_content_no_spaces\" css=\".vc_custom_1607901620579{margin-top: -35px !important;margin-bottom: -400px !important;}\"][vc_column][vc_raw_html css=\".vc_custom_1607919117141{margin-bottom: 35px !important;}\"]JTNDaWZyYW1lJTIwc3R5bGUlM0QlMjJib3JkZXIlM0Fub25lJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5ncmFwaGVpbmUuY29tJTJGdGVzdCUyRm1hcmJydXJlJTJGaW5kZXgyLmh0bWwlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjQwMHB4JTIyJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row equal_height=\"yes\" content_placement=\"middle\" css=\".vc_custom_1607901775569{margin-top: -35px !important;}\"][vc_column width=\"1\/12\" offset=\"vc_hidden-sm vc_hidden-xs\"][vc_empty_space height=\"400\"][\/vc_column][vc_column width=\"11\/12\" offset=\"vc_hidden-sm vc_hidden-xs\"][vc_column_text]\n

\u201cThe design is in the details\u201d \u00a0<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\"yes\" content_placement=\"middle\" css=\".vc_custom_1607901775569{margin-top: -35px !important;}\"][vc_column offset=\"vc_hidden-lg vc_hidden-md\"][vc_column_text css=\".vc_custom_1608316385169{margin-top: 150px !important;margin-bottom: 200px !important;}\"]\n

\u201cLe design est dans les d\u00e9tails\u201d \u00a0<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607923951689{margin-top: -40px !important;background-color: #ffffff !important;}\"][vc_column][vc_empty_space][vc_empty_space][vc_row_inner css=\".vc_custom_1607901469100{margin-top: -35px !important;}\"][vc_column_inner width=\"1\/2\"][vc_column_text]\n

M\u00e9thodologie<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" offset=\"vc_hidden-xs\"][vc_column_text]\n

A two-way process<\/b>.<\/b><\/span><\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607923963594{margin-top: -35px !important;background-color: #ffffff !important;}\"][vc_column width=\"1\/4\"][vc_column_text]01
\nAnalysis that defines
\nyour strategy!<\/b><\/p>\n

The development of a visual identity must be the result of an analysis as much as a projection.[\/vc_column_text][\/vc_column][vc_column width=\"1\/4\"][vc_column_text]02
\nCreative
\nengagement
\n<\/b><\/p>\n

We start by immersing ourselves in your world, a process which informs our diagnosis and recommendations. Then we experiment to reveal new forms and ways to deviate from the ordinary... All this while keeping one foot on the ground!
\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/4\"][vc_column_text]03
\nBespoke
\nguidance<\/b><\/p>\n

Aside from making you visible, the role of the creative process is to help you clarify your purpose. When this is done successfully, your brand universe will be born; it will be a world original and unique to you.
\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/4\"][vc_column_text]04
\nTechnical
\npartner<\/b><\/p>\n

In addition to being a creative partner, our knowledge of media and communication tools means that we can also assist you technically.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607923974221{background-color: #ffffff !important;}\"][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row_content\" equal_height=\"yes\" css=\".vc_custom_1607906110557{margin-bottom: -400px !important;background-color: #ff0000 !important;}\"][vc_column width=\"1\/3\" offset=\"vc_hidden-sm vc_hidden-xs\"][vc_empty_space height=\"400px\" css=\".vc_custom_1607902212851{margin-top: -35px !important;}\"][\/vc_column][vc_column width=\"2\/3\" css=\".vc_custom_1607921569912{background-image: url(https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/12\/branding-processus-.jpg?id=47295) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\" offset=\"vc_hidden-sm vc_hidden-xs\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\" offset=\"vc_hidden-sm vc_hidden-xs\"][vc_column_text]\n

Processus<\/span><\/span><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=\"3\/4\" css=\".vc_custom_1607921554131{background-color: #0e0e0e !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\" offset=\"vc_hidden-sm vc_hidden-xs\"][vc_empty_space height=\"400px\" css=\".vc_custom_1607906667944{margin-top: -35px !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column offset=\"vc_hidden-lg vc_hidden-md\"][vc_empty_space height=\"400px\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\"][vc_column][vc_empty_space][vc_empty_space][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Methodology overview.<\/span><\/span><\/h1>\n

Design is the sum of the transformative intent of the project (the purpose) and the imagination that takes shape (the design).\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"47262\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" disable_element=\"yes\" css=\".vc_custom_1607917572584{background-color: #999999 !important;}\"][vc_column][vc_empty_space height=\"0px\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" disable_element=\"yes\" css=\".vc_custom_1607917579931{background-color: #999999 !important;}\"][vc_column width=\"2\/3\"][vc_empty_space height=\"400px\" css=\".vc_custom_1607909508943{margin-top: -35px !important;margin-bottom: 35px !important;background-image: url(https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/12\/reseau.png?id=47233) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]\n

Graph\u00e9ine, c\u2019est aussi 300k fans \u00e0 travers le monde !<\/span><\/h2>\n

Fruit d\u2019une exigence cr\u00e9ative sans cesse renouvel\u00e9e et d\u2019une approche g\u00e9n\u00e9reuse, la reconnaissance de notre travail se v\u00e9rifie jour apr\u00e8s jour, confirmant Graph\u00e9ine comme une r\u00e9f\u00e9rence en mati\u00e8re de design<\/strong>.<\/p>\n

<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" css=\".vc_custom_1607918726061{background-color: #ff0000 !important;}\"][vc_column][vc_column_text]\n
\n


\nGet a prescription! <\/a>\"\"<\/a><\/span><\/h2>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1607901426206{background-color: #ff0000 !important;}”][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text] Expertise [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs”][vc_column_text] For 20 years, Graph\u00e9ine has designed more than 1500 visual identities. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1607898694123{background-color: #ff0000 !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”282px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1607898694123{background-color: #ff0000 !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”bottom” css=”.vc_custom_1607898829214{background-color: #ff0000 !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text] To design is to create with purpose. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-xs-12″][vc_row_inner content_placement=”top” el_class=”noresize”][vc_column_inner […]<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":14568,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-17635","page","type-page","status-publish","hentry"],"yoast_head":"\nStrat\u00e9gie de marque - Agence de conseil en communication<\/title>\n<meta name=\"description\" content=\"Our agency can guide you on defining your brand strategy: analysis of competition and of target audience, internal audit and identifying competitiveness growth, strategic recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy & Design\" \/>\n<meta property=\"og:description\" content=\"Our agency can guide you on defining your brand strategy: analysis of competition and of target audience, internal audit and identifying competitiveness growth, strategic recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T18:02:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/fleche-blanche2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy\",\"url\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy\",\"name\":\"Strat\u00e9gie de marque - Agence de conseil en communication\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/fleche-blanche2.png\",\"datePublished\":\"2012-09-12T19:40:33+00:00\",\"dateModified\":\"2022-03-07T18:02:03+00:00\",\"description\":\"Our agency can guide you on defining your brand strategy: analysis of competition and of target audience, internal audit and identifying competitiveness growth, strategic recommendations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/fleche-blanche2.png\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/fleche-blanche2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.grapheine.com\/en\/acceuil-2\/brand-design-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Brand design agency\",\"item\":\"https:\/\/www.grapheine.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Strategy & Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - 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