{"id":14385,"date":"2014-03-18T12:54:55","date_gmt":"2014-03-18T10:54:55","guid":{"rendered":"http:\/\/www.grapheine.com\/portfolio\/festival-printemps-perouges-2014-2"},"modified":"2022-02-04T13:54:49","modified_gmt":"2022-02-04T12:54:49","slug":"festival-printemps-perouges-2014","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/festival-printemps-perouges-2014","title":{"rendered":"P\u00e9rouges Spring Festival 2014 – Poster design"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"8899\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2014[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

P\u00e9rouges Spring Festival
\nA poster filled with vitamin!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Since 2012, we take care of the communication of the P\u00e9rouges Spring Festival. For a long time, the poppy was a major ingredient of the festival's communication, to the point that in 2012, we completely redesigned it to place it at the heart of the visual identity. It is associated with dancing letters to convey the festive spirit of the event.<\/p>\n

For the 2014 edition, we aimed at keeping the \"minimalist and geometric\" spirit of the series, without repeating the same graphic tricks. It was the occasion to leave our screens in favor of pairs of scissors in order to create a colorful paper fruit salad including the iconic poppy of the festival as an appetizing grapefruit.<\/p>\n

We took advantage of this \"paper fruit\" workshop to design a series of visuals that would serve to illustrate the festival's identity on different media (flyer, press kit, website...). We made many pictures of the fruits, presented in different ways, to feed the communication of the festival.<\/p>\n

Behind the scenes right here:
\nwww.grapheine.com\/divers\/communication-printemps-perouges<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"8890,8888,8891,13710,13709,8903,13735,13717,8867,8895,13731,8862\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More informations\" tab_id=\"1525791213292-321ceee4-23787f2a-70be\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The P\u00e9rouges Spring Festival<\/strong><\/p>\n

For the 2014 edition, we aimed at keeping the \"minimalist and geometric\" spirit of the series, without repeating the same graphic tricks. Besides, the budget of the project was modest and our involvement was conditioned by the size of our creative space... It was the occasion to leave our screens in favor of pairs of scissors in order to create a colorful paper fruit salad including the iconic poppy of the festival as an appetizing grapefruit.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]Paper, scissors...<\/strong><\/p>\n

We took advantage of this \"paper fruit\" workshop to design a series of visuals that would serve to illustrate the festival's identity on different media (flyer, press kit, website...). We made many pictures of the fruits, presented in different ways, to feed the communication of the festival.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Communication of the festival Printemps de P\u00e9rouges. “Paper fruits” poster, photo shoot, communication media, press kit, flyers…<\/p>\n","protected":false},"featured_media":13726,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"\nP\u00e9rouges Spring Festival 2014 - Poster design<\/title>\n<meta name=\"description\" content=\"Communication of the festival Printemps de P\u00e9rouges. 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