{"id":14604,"date":"2014-01-12T17:40:42","date_gmt":"2014-01-12T15:40:42","guid":{"rendered":"http:\/\/www.grapheine.com\/portfolio\/agence-mutualisation-universites-2"},"modified":"2022-03-09T19:21:08","modified_gmt":"2022-03-09T18:21:08","slug":"communication-agency-mutualization-universities","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/communication-agency-mutualization-universities","title":{"rendered":"AMUE University &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"21381\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1643921191721{background-color: #02b1ea !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2014[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>AMUE's visual identity<br \/>\n<span style=\"color: #999999;\">When universities pool their efforts<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Redesign of the global visual identity of <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Agence_de_mutualisation_des_universit\u00e9s_et_des_\u00e9tablissements\">Amue<\/a> - Agency for the Mutualisation of Universities and Institutions. Amue is a French public interest grouping that contributes to the development of the information system of its 169 members and provides them with a plural software offer that meets their diversity. It also supports the changes and modernization of institutions in terms of steering and management.<\/p>\n<p>Redesign of the logo, creation of a typography designed in collaboration with Matthieu Cortat, development of a range of pictograms to identify the different themes, revision of the global brand architecture, signage...[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"8412\" img_size=\"full\"][vc_column_text]\n<h2>Concept<\/h2>\n<p>The logo is based on two very strong values. First of all, the idea of dialogue, two apostrophes that open a discussion between the different universities. The other notion is the idea of mutualization, the small apostrophe seems to be able to fit into the large apostrophe, as if to form a larger whole. From this effect of volume is born a feeling of movement, a dynamic of unity and mutual reinforcement.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"8415,8407,8413,8416,8408,8409\" img_size=\"full\" onclick=\"\"][vc_column_text]\n<h2>Graphic universe<\/h2>\n<p>To facilitate the deployment of the brand architecture, we designed a collection of pictograms illustrating the different themes. A custom typography was also developed. It allows the Amue to have its \"own voice\", its own \"writing\".[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"8410,8406,8403,8405,8404,8418,8419,8400\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Global visual identity for the Agency of mutualization of Universities and Establishments.<br \/>\nPublic university communication in France.<\/p>\n","protected":false},"featured_media":17252,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-14604","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-tags-education-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identit\u00e9 visuelle pour l&#039;Agence de mutualisation des Universit\u00e9s<\/title>\n<meta name=\"description\" content=\"Global visual identity for the Agency of mutualization of Universities and Establishments.  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