{"id":14611,"date":"2013-12-19T03:03:18","date_gmt":"2013-12-19T01:03:18","guid":{"rendered":"http:\/\/www.grapheine.com\/portfolio\/brand-design-paris-metropole-2"},"modified":"2023-04-12T20:03:56","modified_gmt":"2023-04-12T18:03:56","slug":"brand-design-paris-metropole","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole","title":{"rendered":"Paris M\u00e9tropole – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"8563\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2012[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

The Metropolis of Paris
\nA branding for united territories<\/span><\/h1>\n[\/vc_column_text][vc_column_text]In 2009, we were approached to create the new brand identity of Paris M\u00e9tropole<\/strong>.<\/p>\n

Paris M\u00e9tropole represents a hundred of communities, municipalities, Departments, Regions, that have gathered together to find answers to social, economic, environmental issues of their shared territory.
\nThis visual identity stands for the addition of all the gathered territories, the overlay evoking the pooling of skills and interests.<\/p>\n

Each territory has been used as an equal motif to compose the background of the logo. They interlace as they are joined together, to reflect the solidarity and union<\/strong> of this territory.<\/p>\n

The Paris M\u00e9tropole typography<\/a>\u00a0(link in French) has been created solely for this project. Capital and lower case letters are joined to illustrate the various scales of the m\u00e9tropole, from local to international. Both words have been emphasized equally in order to avoid Paris standing out.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"8564,8560,8562,8561,8569,8565,8570,8568,8571,8572,8566,8567\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Creation of a visual identity for Paris M\u00e9tropole: logotype, font and graphic charter.
\nParis M\u00e9tropole represents a hundred of communities, municipalities, Departments, Regions, that have gathered together to find answers to social, economic, environmental issues of their shared territory.<\/p>\n","protected":false},"featured_media":13555,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-14611","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-category-print-design","portfolio-tags-institutionnel-en","portfolio-tags-villes-en"],"yoast_head":"\nVisual Identity of Paris M\u00e9tropole by Graph\u00e9ine, branding agency - Paris<\/title>\n<meta name=\"description\" content=\"Creation of a visual identity for Paris M\u00e9tropole: logotype, font and graphic charter. Paris M\u00e9tropole represents a hundred of communities, municipalities, Departments, Regions, that have gathered together to find answers to social, economic, environmental issues of their shared territory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris M\u00e9tropole - Visual identity\" \/>\n<meta property=\"og:description\" content=\"Creation of a visual identity for Paris M\u00e9tropole: logotype, font and graphic charter. Paris M\u00e9tropole represents a hundred of communities, municipalities, Departments, Regions, that have gathered together to find answers to social, economic, environmental issues of their shared territory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T18:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/12\/logo-design-paris-metropole-gradient-blue-green.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole\",\"name\":\"Visual Identity of Paris M\u00e9tropole by Graph\u00e9ine, branding agency - Paris\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/brand-design-paris-metropole#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/12\/logo-design-paris-metropole-gradient-blue-green.jpg\",\"datePublished\":\"2013-12-19T01:03:18+00:00\",\"dateModified\":\"2023-04-12T18:03:56+00:00\",\"description\":\"Creation of a visual identity for Paris M\u00e9tropole: logotype, font and graphic charter. 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