{"id":18383,"date":"2015-10-14T23:59:33","date_gmt":"2015-10-14T21:59:33","guid":{"rendered":"http:\/\/www.grapheine.com\/en\/portfolio\/fers-fondation-entreprise-reussite-scolaire"},"modified":"2022-03-21T10:59:52","modified_gmt":"2022-03-21T09:59:52","slug":"logo-foundation-educational-success","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/logo-foundation-educational-success","title":{"rendered":"Fondation for educational success &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"18355\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2014[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>FERS<br \/>\nFondation Entreprise R\u00e9ussite Scolaire<br \/>\n<span style=\"color: #999999;\">Gives wings to our children!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Rebranding for the <a class=\"colored\" href=\"http:\/\/www.fers.education\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fers<\/a>\u00a0Foundation (Fondation Entreprise R\u00e9ussite Scolaire). The aim was to change the flower of their logo to give it a little bit of a facelift, and to improve the legibility of the name.<\/p>\n<p>Created in 1990 by the City of Lyon and several companies, supported by the National Education of the Rhone and recognized as a public utility, the FERS promotes the opening of children to the economic, technical and cultural realities of the contemporary world. Giving meaning to learning at school, broadening children's horizons to give them confidence, valuing all forms of skills and all career paths, these are the objectives shared by those who are involved, whether they are from the educational world, the economic world, or elected officials.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"18356,18357\" img_size=\"full\" onclick=\"\"][vc_column_text]\n<h2>Concept of the logo<\/h2>\n<p>Initially the flower could symbolize in a way the idea of \"making the children bloom\". Each petal represented a component of the foundation (children, parents, teachers and professionals). The idea of the association being in short to cross all these components in order to improve the blooming of the children.<\/p>\n<p>Our work is therefore a logical continuation of this idea of a flower. To summarize our creative process, we blew on the flower to make it take flight, like a butterfly. \"Giving wings to this little flower is like giving it the ability to surpass itself, to be transcended, and to access freedom. \u00a0This is exactly the mission that the foundation has set for itself with regard to children.<\/p>\n<p>We can add the idea of the butterfly effect. You know, the idea that a small change in initial conditions can bring about a big change in the end. It's another way of explaining their mission.<\/p>\n<p>Graphically, the orthogonal composition of the butterfly produces a game of \"shapes \/ counter shapes\". So it looks like the word \"Irons\" is placed on a white cartouche in the foreground. This is certainly what gives the sign its dynamism.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"18358,18359,18375,18381\" img_size=\"full\" onclick=\"\"][vc_column_text]The whole graphic charter will take up the geometrical simplicity of the logo, as well as the game of the 4 colors. Even the pictograms are drawn from these half circles. An exercise in style that we had a lot of fun with![\/vc_column_text][vc_gallery type=\"image_grid\" images=\"18362,18363,18364,18365,18366\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign of the visual identity of the FERS Foundation (Foundation Business School Success). A logo that gives wings to our children.<\/p>\n","protected":false},"featured_media":53336,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-18383","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-print-design","portfolio-tags-education-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fondation for educational success - Visual identity<\/title>\n<meta name=\"description\" content=\"Redesign of the visual identity of the FERS Foundation (Foundation Business School Success). A logo that gives wings to our children.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.grapheine.com\/en\/portfolio\/logo-foundation-educational-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondation for educational success - Visual identity\" \/>\n<meta property=\"og:description\" content=\"Redesign of the visual identity of the FERS Foundation (Foundation Business School Success). 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