{"id":22211,"date":"2015-11-30T16:23:16","date_gmt":"2015-11-30T14:23:16","guid":{"rendered":"http:\/\/www.grapheine.com\/en\/?post_type=portfolio&p=22211"},"modified":"2022-02-07T19:32:07","modified_gmt":"2022-02-07T18:32:07","slug":"direction-education-chalon-sur-saone","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/direction-education-chalon-sur-saone","title":{"rendered":"Directorate for Education of Chalon-sur-Sa\u00f4ne – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"18858\" img_size=\"1950X1000\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644258723963{background-color: #0037ff !important;}\"][\/vc_column][\/vc_row][vc_row full_width=\"stretch_row\" parallax=\"content-moving\"][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2015[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

City of Chalon-Sur-Sa\u00f4ne
\nEducation Department
\nA very non-academic visual identity!<\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]This is the visual identity we created for the Education Department of the City of Chalon-sur-Sa\u00f4ne (France). The aim was to design a graphic charter that could easily be adapted to harmonize and facilitate, among other things, extracurricular communications.<\/p>\n

We have designed this work as a construction game, allowing in turn to compose the logo, pictograms, illustrations, or a multicolored typography. The graphic system is simple and playful and should allow the Education Department to create multiple communication supports easily. We have thus created about fifty pictograms in order to illustrate an infinite number of subjects.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"18836\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"18837\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"18838\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"18843\" img_size=\"large\"][vc_single_image image=\"18844\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"18848\" img_size=\"large\"][vc_column_text]Cr\u00e9ation d'une typographie compos\u00e9e de deux couches permettant de multiples variantes multicolores.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_gallery type=\"image_grid\" images=\"18839,18841,18842,18840,18845,18863,18847,18848,18849,18850,18854,18852,18851,18853\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More information\" tab_id=\"1525791213292-321ceee4-237857df-625e\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

When communication becomes child's play<\/h4>\n

We took great pleasure in imagining this graphic device. We hope that this pleasure will be communicative with children and the various actors in education. Our will was as much to make a serious subject playful as a playful subject. Colour plays an important role in this project. Its role is to be the combinatorial variable allowing to multiply the possible.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

This project was particularly well received.<\/h4>\n

Probably because of its childish simplicity. It also echoes this Mecano game, a universal construction game that speaks to both young and old. The use of pictograms also facilitates its understanding and greatly facilitates its implementation. Indeed, no need for expensive iconography, expensive art purchases (or worse generic). Here the message is simple and direct, for young and old alike![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Fun and playful toolkit of materials, including a logo, pictograms, illustrations and a bespoke typeface.<\/p>\n","protected":false},"featured_media":18858,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-22211","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-print-design","portfolio-category-typographie-en","portfolio-tags-education-en"],"yoast_head":"\nVisual identity of the Education Department of Chalon-sur-Sa\u00f4ne<\/title>\n<meta name=\"description\" content=\"A very non-academic visual identity for the Education Department! 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