{"id":22418,"date":"2016-05-17T11:00:24","date_gmt":"2016-05-17T09:00:24","guid":{"rendered":"http:\/\/www.grapheine.com\/en\/?post_type=portfolio&p=22418"},"modified":"2023-09-12T23:18:31","modified_gmt":"2023-09-12T21:18:31","slug":"charte-graphique-de-loffice-tourisme-de-paris","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris","title":{"rendered":"Paris Convention and Visitors Bureau – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"22364\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2016[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Paris Convention and Visitors Bureau<\/h1>\n[\/vc_column_text][vc_column_text]The Paris Convention and Visitors Bureau<\/a> was created in 1971 following the joint initiative of the Paris City Council and the Paris Chamber of Commerce and Industry. It has three specific missions: welcoming visitors, informing the general public, and promoting the destination within France and abroad.
\n<\/span>We imagined a typographic composition that evokes a parisian skyline, the drawing of the \u00ab\u2009A\u2009\u00bb directly refering to the Eiffel Tower. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"22323,22395,22325\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Paris Pass'lib<\/h2>\n

The first application of this new graphic design was the \"Paris Passlib\", the official tourist pass of the capital. This packaged product provides access to over 50 museums and monuments in Paris and \u00cele-de-France, and allows visitors to travel freely with an unlimited ticket. It comes with a pocket book that contains all the useful information you need to know. This logo variation stands for the idea of traveling between several locations, from one key point to another. This sober and simple design allowed us to draw a tourist map of Paris.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"22326,22327,22334,22336,22399\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Information\u00a0points<\/h2>\n

The Tourist Office has 5 information points. The main office, located at 25 rue des Pyramides, has been completely renovated and now displays the new typographic design.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"22341,22340,22339\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Graphic charter<\/h2>\n

In our proposal, the logotype is the central element of the graphic charter. It contains the iconography and becomes a window on \"Paris\". This frame invites the eye to travel between letters, titles and images, creating curiosity.
\nWe also wanted to invite an illustrator to work with us on iconography. It was the perfect opportunity to collaborate with\u00a0S\u00e9verin Millet<\/a>, Lyon-based illustrator, whose simple and colourful work perfectly matches our vision of the project.\u2028Opting for illustration allowed us to step aside from the usual postcard pictures of Paris, and offer a fresh, colourful and poetic look on the capital.<\/p>\n

More details on the design process of this project on the blog<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"22347,22402,22344,22342,22343,22361,22360,22364,22371,22363,22368,22367,22366,22383\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.<\/p>\n","protected":false},"featured_media":59928,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-22418","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-tags-institutionnel-en","portfolio-tags-tourisme-en"],"yoast_head":"\nParis Convention and Visitors Bureau - Visual identity<\/title>\n<meta name=\"description\" content=\"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Convention and Visitors Bureau - Visual identity\" \/>\n<meta property=\"og:description\" content=\"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T21:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1173\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris\",\"name\":\"Paris Convention and Visitors Bureau - Visual identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif\",\"datePublished\":\"2016-05-17T09:00:24+00:00\",\"dateModified\":\"2023-09-12T21:18:31+00:00\",\"description\":\"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif\",\"width\":1950,\"height\":1173,\"caption\":\"Logo paris tourisme branding\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Paris Convention and Visitors Bureau - Visual identity","description":"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris","og_locale":"en_US","og_type":"article","og_title":"Paris Convention and Visitors Bureau - Visual identity","og_description":"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2023-09-12T21:18:31+00:00","og_image":[{"width":1950,"height":1173,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris","url":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris","name":"Paris Convention and Visitors Bureau - Visual identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif","datePublished":"2016-05-17T09:00:24+00:00","dateModified":"2023-09-12T21:18:31+00:00","description":"New graphic charter of the Paris Visitors Bureau. Design of the logotype, the graphic charter and the publishing documents, art direction for the illustrations created by S\u00e9verin Millet.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/charte-graphique-de-loffice-tourisme-de-paris#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/05\/A-05-logo-paris-office-tourisme-branding-1.gif","width":1950,"height":1173,"caption":"Logo paris tourisme branding"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/22418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=22418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/59928"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=22418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}