{"id":24025,"date":"2016-10-24T08:01:09","date_gmt":"2016-10-24T06:01:09","guid":{"rendered":"https:\/\/www.grapheine.com\/en\/?post_type=portfolio&p=24025"},"modified":"2022-06-19T13:26:02","modified_gmt":"2022-06-19T11:26:02","slug":"h3c-energies","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies","title":{"rendered":"H3C \u00c9nergies"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"24013\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2016[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

H3C Energies
\n\"The way to energetic performance\"*<\/span><\/h1>\n[\/vc_column_text][vc_column_text]H3C Energie<\/strong>s is an independent energy services and consultancy company<\/strong> whose objective is to make energy savings part of a sustainable development approach for its clients.
\nWith more than 20,000 buildings audited in 10 years, H3C is one of the leaders in energy audits and is nationally recognised for the expertise and quality of its services.<\/p>\n

It was necessary to change their visual identity, while maintaining the fundamentals of their image. The previous logo, with its \"N\" shaped arrow, could cause some problems in reading the company name. We therefore proposed to keep the idea of an \"arrow\" indicating the \"way to energetic performance\". But in the interests of minimalism, we merged this sign with the number \"3\" in their name. The result is a sober and effective brand block, which guarantees that the name \"H3C\" is easy to read and that the arrow symbol can become the visual leitmotif of the brand.<\/p>\n

* The original baseline \"Le sens de la performance \u00e9nerg\u00e9tique\" can be translated as \"the way to energetic performance\", \"sens\" in french meaning both\"sense, meaning\" and\"direction, way\").[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"24017,24016,24014,24012,24008,24011,24007\" img_size=\"full\" onclick=\"custom_link\"][vc_column_text]\n

Iconographic charter<\/h2>\n

Each of H3C Energies' businesses is represented by an illustration directly inspired by the baseline \"The way to energetic performance\".\u00a0In the example below, the arrows form a \"magnifying glass\" pictogram to illustrate the idea of study and decision support. The direction of the small arrows reinforces the idea of \"focus\" necessary for a precise and efficient analysis. All business expertise will be illustrated in this way according to this iconographic principle.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"24005,24002,24004,24003,24001\" img_size=\"full\" onclick=\"custom_link\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More information\" tab_id=\"1525791213292-321ceee4-2378c5d0-d70023f9-3e70\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Context<\/h4>\n

With more than 75 experts, engineers and technicians solely dedicated to the energy efficiency and sustainable construction sectors, the H3C-\u00e9nergies team is one of the largest in France. Their geographical locations enable them to be responsive to their clients' requests, with experienced, multidisciplinary teams present in mainland France and the French overseas departments and territories.<\/p>\n

The previous logo was more than 10 years old, and no longer seemed in phase with the company's communication challenges. Its legibility and modernity were not really guaranteed.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Our response<\/h4>\n
\n
\n
\n

In our response, we propose to capitalise on the symbol of the rising arrow by inscribing it in the typography. It symbolises the notion of guidance and advice specific to their profession. It illustrates the brand promise \"The meaning of energy performance\".<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity for an energy audit consultancy. A sober and contemporary branding declined on numerous communication supports and a range of pictograms.<\/p>\n","protected":false},"featured_media":56120,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"\nH3C \u00c9nergies<\/title>\n<meta name=\"description\" content=\"Visual identity for an independent service and consulting company focused on energy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H3C \u00c9nergies\" \/>\n<meta property=\"og:description\" content=\"Visual identity for an independent service and consulting company focused on energy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-19T11:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies\",\"name\":\"H3C \u00c9nergies\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif\",\"datePublished\":\"2016-10-24T06:01:09+00:00\",\"dateModified\":\"2022-06-19T11:26:02+00:00\",\"description\":\"Visual identity for an independent service and consulting company focused on energy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif\",\"width\":1950,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"H3C \u00c9nergies","description":"Visual identity for an independent service and consulting company focused on energy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies","og_locale":"en_US","og_type":"article","og_title":"H3C \u00c9nergies","og_description":"Visual identity for an independent service and consulting company focused on energy.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-06-19T11:26:02+00:00","og_image":[{"width":1950,"height":1200,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies","url":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies","name":"H3C \u00c9nergies","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif","datePublished":"2016-10-24T06:01:09+00:00","dateModified":"2022-06-19T11:26:02+00:00","description":"Visual identity for an independent service and consulting company focused on energy.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/h3c-energies#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/10\/H3C_logo_rvb-03.gif","width":1950,"height":1200},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/24025"}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=24025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/56120"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=24025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}