{"id":26387,"date":"2016-12-22T02:39:03","date_gmt":"2016-12-22T01:39:03","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/identite-visuelle-de-aramis-lab-brain-data-science"},"modified":"2022-02-07T19:19:53","modified_gmt":"2022-02-07T18:19:53","slug":"identite-visuelle-de-aramis-lab-brain-data-science","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/identite-visuelle-de-aramis-lab-brain-data-science","title":{"rendered":"Aramis Lab – Identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"26166\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\" el_id=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_column_text]\n

2016<\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n

Aramis Lab, a geek and playful identity
\nfor the \u00abBrain Data Science\u00bb<\/strong><\/h1>\n

ARAMIS LAB is part of the Brain and Spinal cord Institute, located within the Piti\u00e9 Salp\u00eatri\u00e8re Hospital. ICM consists mainly of biologists, neuroscientists and doctors, while ARAMIS LAB is mainly made up of computer scientists and mathematicians. ARAMIS LAB's research is related to \"big data\" and artificial intelligence<\/strong>, but focused on brain research rather than targeting advertising such as Google or Facebook.<\/p>\n

ARAMIS LAB is at the crossroads of several scientific fields and isn\u2019t naturally at the heart of its scientific community of origin. Our mission\u00a0was to create a logo that could positively stand\u00a0for what they are: mathematicians and computer scientists developing computer programs to better understand \u00a0how the brain works.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"26175\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n

A new logomark, the \"mind waves\" icon
\n<\/strong><\/h1>\n

We have created a new symbol that both identifies the team's activity and allows to federate its members: the \"mind waves\" icon<\/strong>.
\nThis\u00a0symbol, with a\u00a0style close to graffiti, is the graphical representation of an electrical signal<\/strong>, recording a brain activity. It is a fleeting and dynamic signature.\u00a0We aimed at\u00a0showing the audacity, the enthusiasm and the innovation carried by\u00a0a young team of searchers, passionate<\/strong> about the mysteries of the human brain.<\/p>\n

Both\u00a0\"geek\" and \"playful\", this graphic direction\u00a0firstly surprised ARAMIS LAB who expected a more rational logotype. The youngest members of the team helped us through\u00a0convincing the full team\u00a0of the relevance of this direction. The baseline\u00a0\"BRAIN DATA SCIENCE\" completes the logotype by explaining the activity of ARAMIS LAB. The color scheme cyan, green and purple refers to the vibrant and \"flashy\" shades of digital modeling that materialize the neural connections.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"24989\" img_size=\"large\" alignment=\"center\"][vc_single_image image=\"25567\" img_size=\"large\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"25579\" img_size=\"large\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n

A new graphic charter to\u00a0for
\nseveral audiences:
\n<\/strong><\/h1>\n

- ICM and neuroscience researchers<\/strong>, to assert the identity of computer scientists and mathematicians of the team.
\n- INRIA<\/strong> and the researchers in computer science \/ mathematics, to assert the positioning dedicated exclusively to the study of the human brain, its normal functioning and its diseases
\n- Students with high potential<\/strong>, to tell them that the team is at the frontier between two of the greatest scientific challenges of the 21st century: developing artificial intelligence and understanding how the brain works.
\n-\u00ad Potential funders<\/strong>, to appear with artificial intelligence players as a reference team that develops tools dedicated to medicine and neurology.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"26184,26382,26167,26383\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"25572,25573,25575,25576,25577\" img_size=\"full\" onclick=\"img_link_large\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]Learn more:
\nhttps:\/\/www.behance.net\/gallery\/46631557\/Aramis-Lab-brand-design[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

A geek and playful visual identity for the “Brain data science” research.<\/p>\n","protected":false},"featured_media":26389,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-26387","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-tags-education-en","portfolio-tags-sciences-recherche-en"],"yoast_head":"\nAramis Lab - Identity<\/title>\n<meta name=\"description\" content=\"A geek and playful visual identity for the "Brain data science" research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/identite-visuelle-de-aramis-lab-brain-data-science\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aramis Lab - Identity\" \/>\n<meta property=\"og:description\" content=\"A geek and playful visual identity for the "Brain data science" research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/identite-visuelle-de-aramis-lab-brain-data-science\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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