{"id":27407,"date":"2017-05-30T17:03:26","date_gmt":"2017-05-30T15:03:26","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=27407"},"modified":"2022-07-16T15:20:30","modified_gmt":"2022-07-16T13:20:30","slug":"montlucons-riverbanks-development-project","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project","title":{"rendered":"Montlu\u00e7on\u2019s riverbanks project – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"27347\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

A cedilla to connect the banks
\nof the city of Montlu\u00e7on
\n\"Let's share more than a city\"<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Montlu\u00e7on, sub-prefecture of Allier, halfway between Bourges and Clermont Ferrand is a city of 39 000 inhabitants, located in the heart of France. The Cher River marks the structure and the urban rhythm of the city, by opposing its dynamics and its semi-natural layout. This river divides the city into two parts: the city center and the left bank. The development project of the riverbanks allows to transform this cut into a link between the two banks and its inhabitants.<\/p>\n

These development projects radiate from the Cher axis and are built around a common identity: the renovated Faubourg Saint-Pierre leads to a new station district that opens up on the other side of the tracks and the Cher; the Pierre Leroux and La Verrerie districts are being reshaped and have seen their economic role strengthened as well as their local centrality.<\/p>\n

The cedilla is a diacritical sign placed under a letter to indicate a change in its pronunciation, as is the case for the city of Montlu\u00e7on. In this visual identity, the reference to the cedilla underlines both the singularity of the city as well as the course of the river that runs through it, the Cher. If the \"C\" represents the Cher, the cedilla represents the ambition of the urbanization project to create a bridge between the two banks to reunify Montlu\u00e7on.<\/p>\n

Thus the cedilla becomes the central element of the communication device. It will be multiple, changing, alive, creating an infinity of variations, becoming the central motif of this visual identity. The choice of the green color, bright and luminous, refers to the idea of a vibrant and contemporary nature.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"27364,27363,27352,27362,27361,27360,27359,27358,27357,27354,27356,27355,27353,27350,27349,27351\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.<\/p>\n","protected":false},"featured_media":56932,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-27407","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-print-design","portfolio-category-signaletique-en","portfolio-tags-institutionnel-en","portfolio-tags-villes-en"],"yoast_head":"\nMontlu\u00e7on\u2019s riverbanks project - Visual identity<\/title>\n<meta name=\"description\" content=\"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Montlu\u00e7on\u2019s riverbanks project - Visual identity\" \/>\n<meta property=\"og:description\" content=\"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-16T13:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project\",\"name\":\"Montlu\u00e7on\u2019s riverbanks project - Visual identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg\",\"datePublished\":\"2017-05-30T15:03:26+00:00\",\"dateModified\":\"2022-07-16T13:20:30+00:00\",\"description\":\"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg\",\"width\":1950,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Montlu\u00e7on\u2019s riverbanks project - Visual identity","description":"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project","og_locale":"en_US","og_type":"article","og_title":"Montlu\u00e7on\u2019s riverbanks project - Visual identity","og_description":"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-07-16T13:20:30+00:00","og_image":[{"width":1950,"height":1200,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project","url":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project","name":"Montlu\u00e7on\u2019s riverbanks project - Visual identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg","datePublished":"2017-05-30T15:03:26+00:00","dateModified":"2022-07-16T13:20:30+00:00","description":"Visual identity for the riverbank development project of the city of Montlu\u00e7on, France.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/montlucons-riverbanks-development-project#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/05\/vignette_Monlucon.jpg","width":1950,"height":1200},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/27407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=27407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/56932"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=27407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}