{"id":28487,"date":"2017-07-05T21:58:04","date_gmt":"2017-07-05T19:58:04","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/sankeo-transport-perpignan-mediterranee"},"modified":"2022-02-07T19:15:00","modified_gmt":"2022-02-07T18:15:00","slug":"sankeo-transport-perpignan-mediterranee","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee","title":{"rendered":"Sank\u00e9o, Perpignan public transport"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"28423\" img_size=\"1950x1000\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column][vc_column width=\"3\/4\"][vc_column_text]\n<h1>CTPM becomes Sank\u00e9o:<\/h1>\n<h2><span style=\"color: #999999;\">A new identity for Perpignan M\u00e9diterran\u00e9e<\/span><br \/>\n<span style=\"color: #999999;\">M\u00e9tropole public transportation<\/span><\/h2>\n<p>New name, new visual identity and new tagline. Graph\u00e9ine signs the rebranding of Perpignan M\u00e9tropole public transportation network. The acronym CTPM becomes \"Sank\u00e9o\", a modern version of the catalan slang expression for \"blood and gold\", a nod to the inhabitants of French Catalonia. While keeping a foot in tradition and heritage with graphic codes echoing the territory (the stripes of the Catalan coat of arms, the facets of a garnet, optical art, etc.), this new image is resolutely future-oriented, especially towards young people, the faces of the tomorrow's mobility.<\/p>\n<p>As such, the communication of the transport network takes a digital turn, including the setting up of a viral game on Facebook \"#zoosankeo\", and the creation of a Sank\u00e9o Youtube channel to inform travelers of the network news. This new identity is deployed on all regular bus lines, on new hybrid buses, and other applications such as bus stops, subscription cards or passenger information carriers (bus guide, map, website, etc.).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28424,28425,28426,28428,28451\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"28458\" img_size=\"full\"][vc_gallery type=\"image_grid\" images=\"28427,28429,28430,28450,28446,28452,28431,28432,28433,28437,28454,28434,28453,28448,28447,28435,28436,28444,28441,28483,28455,28443,28438,28439,28440,28445\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/214287254\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/www.youtube.com\/watch?v=lJPLiyAKdLc\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"28449\" img_size=\"full\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>New name, new visual identity and new tagline. Graph\u00e9ine signs the rebranding of Perpignan M\u00e9tropole public transportation network.<\/p>\n","protected":false},"featured_media":57109,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-28487","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-naming-en","portfolio-tags-institutionnel-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sank\u00e9o, Perpignan public transport<\/title>\n<meta name=\"description\" content=\"New name, new visual identity and new tagline. 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Graph\u00e9ine signs the rebranding of Perpignan M\u00e9tropole public transportation network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2017\/07\/Sankeo_web_alaune.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee\",\"name\":\"Sank\u00e9o, Perpignan public transport\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/sankeo-transport-perpignan-mediterranee#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/07\/Sankeo_web_alaune.jpg\",\"datePublished\":\"2017-07-05T19:58:04+00:00\",\"dateModified\":\"2022-02-07T18:15:00+00:00\",\"description\":\"New name, new visual identity and new tagline. 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