{"id":29083,"date":"2017-10-15T22:51:34","date_gmt":"2017-10-15T20:51:34","guid":{"rendered":"https:\/\/www.grapheine.com?post_type=portfolio&p=29083"},"modified":"2022-11-25T17:39:06","modified_gmt":"2022-11-25T16:39:06","slug":"vitrinemedia-rebranding","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/vitrinemedia-rebranding","title":{"rendered":"VitrineMedia – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"28884\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\n

VitrineMedia, a new visual identity,
\nminimalist and sophisticated<\/h1>\n

VitrineMedia is the pioneer and world leader in LED displays specially designed for retail spaces. Graph\u00e9ine upgrades\u00a0the company's brand image, and brings consistency to the graphic identity that is deployed in more than 25 countries around the world.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"29104\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28886\" img_size=\"full\" onclick=\"\"][vc_column_text]\n

old wordmark with tagline \/ new design<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]The new VitrineMedia icon is a monogram resulting from the V and M ligature. Its geometrical \"stencil\"\u00a0treatment evokes a luminous screens perspective.<\/strong><\/p>\n

At the edge of abstraction, it is both a acronym and a symbol whose\u00a0style\u00a0is close to pictograms and digital interfaces designs. The VM icon is\u00a0like a \"goldsmith\u2019s punch\", that guarantees\u00a0the\u00a0quality of the products manufactured at the VM workshop. Using the major codes of the renowned parisian luxury houses, VitrineMedia now assumes its leader position, while offering the possibility to expand its clientele for all the retail sphere.
\nThe VM trademark is applied to\u00a0the new VitrineMedia products nomenclature: VM Light & Play, VM Two, etc.
\nThis new logotype aims at making VitrineMedia the ambassador of a simple, sophisticated and timeless design.\u00a0Its graphic design diverts from Didones capitals drawings where contrast has been pushed to the extreme, until\u00a0the complete loss of hairlines. This typographical game causes an optical effect close to glare. Playing on the concept of fascination with light, the new icon reflects the promise of VitrineMedia: \"Make your Business Remarkable\".[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28889\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_single_image image=\"29064\" img_size=\"full\"][\/vc_column][vc_column width=\"1\/2\"][vc_single_image image=\"29002\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28890\" img_size=\"full\" onclick=\"\"][vc_gallery type=\"image_grid\" images=\"29081\" img_size=\"full\" onclick=\"\"][vc_column_text]The VM acronym has been designed to evoke LED screens alignment.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"29065\" img_size=\"full\" onclick=\"\"][vc_column_text]\n

\n
New Emblem concept: extreme bright contrast from a Bodoni letter structure.<\/span><\/div>\n<\/div>\n
<\/div>\n[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"28891,28892,28893,29103,28899\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28896,28897,29102\" img_size=\"full\"][vc_column_text]Decision to switch main color from blue to black to make the VitrineMedia Brand more elegant, sober and timeless.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"28900,28902,28903,28904,29082\" img_size=\"full\"][vc_column_text]Logotype typeface improvements.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"29066,29067\" img_size=\"full\"][vc_column_text]We replaced the oldschool Bank Gothic font by a custom font to get a more timeless and elegant design.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]The new graphic charter also introduces an original typography specially designed for VitrineMedia<\/strong>. It is intend to be used through the 25 countries where the brand is settled, with the ambition to reinforce the cohesion and elegance of its communication. Its role is to shape logotypes and title elements from the communication applications. This new typography \"VM font\" replaces the Blank Gothic font designed in 1930 by Morris Fuller Benton<\/strong>, whose modular and square design evokes an obsolete robotic retro futurism.
\nThe lifting of the VitrineMedia\u00a0typographic wordmark put the brand up to date with the current digital codes by introducing a \"grotesk\" inspiration drawing. Rounder and more flexible, it is a balanced drawing, both technic and dynamic.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"29071\" img_size=\"full\" onclick=\"\"][vc_column_text]VM Font custom font designed for VitrineMedia - Big caps & small caps.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"29072,28909,28910\" img_size=\"full\" onclick=\"\"][vc_column_text]The new VM lettermark is now used in all the products sub-brands.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"28912,28913,29073\" img_size=\"full\" onclick=\"\"][vc_column_text]Complete set of pictograms to use for packaging products, commercial brochure and website.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"28915,28916\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/219389279\"][vc_column_text]VitrineMedia videos: creation of an intro jingle and a signature packshot including an original sound design.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/219363843\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28917,28918,29075\" img_size=\"full\" onclick=\"\"][vc_column_text]\n
<\/div>\n
\"World of VitrineMedia\" is a video clip shown at the 2016 seminar to celebrate the brand's new identity.<\/div>\n[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"28920,29074\" img_size=\"full\" onclick=\"\"][vc_column_text]\n
\n
\n

Remarkable & United:\u00a0<\/span>Thibault Guillaume, co-funder and CEO of VitrineMedia, within the VitrineMedia Portugal team.<\/p>\n<\/div>\n<\/div>\n

<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28922\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

New identity for VitrineMedia, pioneer and world leader for LED displays specially designed for retail spaces.<\/p>\n","protected":false},"featured_media":29078,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"\nVitrineMedia - Visual identity<\/title>\n<meta name=\"description\" content=\"New identity for VitrineMedia, pioneer and world leader for LED displays specially designed for retail spaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/vitrinemedia-rebranding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VitrineMedia - Visual identity\" \/>\n<meta property=\"og:description\" content=\"New identity for VitrineMedia, pioneer and world leader for LED displays specially designed for retail spaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/vitrinemedia-rebranding\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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