{"id":29083,"date":"2017-10-15T22:51:34","date_gmt":"2017-10-15T20:51:34","guid":{"rendered":"https:\/\/www.grapheine.com?post_type=portfolio&p=29083"},"modified":"2022-11-25T17:39:06","modified_gmt":"2022-11-25T16:39:06","slug":"vitrinemedia-rebranding","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/vitrinemedia-rebranding","title":{"rendered":"VitrineMedia – Visual identity"},"content":{"rendered":"
VitrineMedia is the pioneer and world leader in LED displays specially designed for retail spaces. Graph\u00e9ine upgrades\u00a0the company's brand image, and brings consistency to the graphic identity that is deployed in more than 25 countries around the world.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"29104\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28886\" img_size=\"full\" onclick=\"\"][vc_column_text]\n
old wordmark with tagline \/ new design<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]The new VitrineMedia icon is a monogram resulting from the V and M ligature. Its geometrical \"stencil\"\u00a0treatment evokes a luminous screens perspective.<\/strong><\/p>\n At the edge of abstraction, it is both a acronym and a symbol whose\u00a0style\u00a0is close to pictograms and digital interfaces designs. The VM icon is\u00a0like a \"goldsmith\u2019s punch\", that guarantees\u00a0the\u00a0quality of the products manufactured at the VM workshop. Using the major codes of the renowned parisian luxury houses, VitrineMedia now assumes its leader position, while offering the possibility to expand its clientele for all the retail sphere.
\nThe VM trademark is applied to\u00a0the new VitrineMedia products nomenclature: VM Light & Play, VM Two, etc.
\nThis new logotype aims at making VitrineMedia the ambassador of a simple, sophisticated and timeless design.\u00a0Its graphic design diverts from Didones capitals drawings where contrast has been pushed to the extreme, until\u00a0the complete loss of hairlines. This typographical game causes an optical effect close to glare. Playing on the concept of fascination with light, the new icon reflects the promise of VitrineMedia: \"Make your Business Remarkable\".[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28889\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_single_image image=\"29064\" img_size=\"full\"][\/vc_column][vc_column width=\"1\/2\"][vc_single_image image=\"29002\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"28890\" img_size=\"full\" onclick=\"\"][vc_gallery type=\"image_grid\" images=\"29081\" img_size=\"full\" onclick=\"\"][vc_column_text]The VM acronym has been designed to evoke LED screens alignment.[\/vc_column_text][vc_gallery type=\"image_grid\" images=\"29065\" img_size=\"full\" onclick=\"\"][vc_column_text]\n