{"id":29217,"date":"2017-11-07T15:20:11","date_gmt":"2017-11-07T13:20:11","guid":{"rendered":"https:\/\/www.grapheine.com?post_type=portfolio&#038;p=29217"},"modified":"2022-02-07T19:13:59","modified_gmt":"2022-02-07T18:13:59","slug":"ville-dannecy","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/ville-dannecy","title":{"rendered":"Ville d&#8217;Annecy &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"29150\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>City of Annecy<\/h1>\n[\/vc_column_text][vc_column_text]In June 2016, the municipal councils of the cities of Annecy, Annecy-le-Vieux, Cran-Gevrier, Meythet, Pringy and Seynod voted the creation of the new city of \"Annecy\", that officially came into being on January 1st 2017. It is in this context that we took part in the project, by designing the new city\u2019s visual identity.<\/p>\n<p>The name \"Annecy\" enjoys a widely spread image, that of an exceptional living environment on the shores of the lake and mountains. This name already carrying values of <strong>quality of life<\/strong> and <strong>exceptional setting<\/strong>, we deemed useless to illustrate them in the logo. <strong>We therefore opted for simplicity <\/strong>by creating a typographic logo<strong>.<\/strong><\/p>\n<p>The main challenge of a city's visual identity is to make the institution and its actions legible. In this context, the logotype's signage function is very important. It is also about designing a sign that will last as long as possible. Annecy being the economic capital of Haute-Savoie, it seemed relevant to capitalize on the symbol of the Savoie flag, an internationally known sign, that conveys the values of this territory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"29173,29149,29174,29152\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]<strong>Annecy, capital of Haute-Savoie<br \/>\n<\/strong>Historically, Annecy was the capital of the province of Savoie from 1434 to 1659.<br \/>\nSince then, Annecy has been the administrative capital of Haute-Savoie, but also its economic and demographic capital.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]<strong>Annecy + Savoie flag = logotype<br \/>\n<\/strong>By including the Savoie flag into the word \"Annecy\", the word becomes a sign.<br \/>\nIt plays between readable and visible, in a striking optical alternation. The result is a logo whose simplicity seems obvious: Annecy is the capital of Haute-Savoie![\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]<strong>A savoyard visual identity<\/strong><br \/>\nThis logo is based on values that are specific to the savoyard identity: rigor, openness, efficiency, initiative, frugality...<br \/>\nIt takes part in the \"savoyard visual ecosystem\", in line with the other territorial actors, in order to strengthen the visibility of the territory at national and international levels.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/www.youtube.com\/watch?v=ok6SCHnGfKU\"][vc_gallery type=\"image_grid\" images=\"29156,29154,29155,29157,29158,29159,29160,29211,29161,29212,29214,29215,29167,29168,29170,29169,29171,29163,29164,29165,29175\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]<strong>Credits:\u00a0<\/strong><br \/>\nCreative direction: Mathias Rabiot<br \/>\nArt direction: Jeremy Cheramy, Adrienn Nagy<br \/>\nProject management: C\u00e9line Boursin<br \/>\nMotion design: Oscar Mantilla[\/vc_column_text][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]<b>Special thanks<br \/>\n<\/b>Thanks to Jean-Luc Rigaud, Mayor of Annecy; to the representatives of Annecy-le-Vieux, Cran-Gevrier, Meythet, Pringy and Seynod; to \u00c9ric Guttierez, Isabelle \u00c9chard and the city's communication department team for their confidence and the quality of our collaboration.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity for the city of Annecy.<br \/>\nA minimalist branding for the capital of Haute-Savoie.<\/p>\n","protected":false},"featured_media":29149,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-29217","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-motion-design-en","portfolio-category-print-design","portfolio-tags-institutionnel-en","portfolio-tags-villes-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ville d&#039;Annecy - Visual identity<\/title>\n<meta name=\"description\" content=\"Visual identity for the city of Annecy. 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