{"id":30094,"date":"2018-01-23T11:16:05","date_gmt":"2018-01-23T09:16:05","guid":{"rendered":"https:\/\/www.grapheine.com?post_type=portfolio&#038;p=30094"},"modified":"2024-04-15T23:21:21","modified_gmt":"2024-04-15T21:21:21","slug":"region-auvergne-rhone-alpes-architecture-de-marque","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/region-auvergne-rhone-alpes-architecture-de-marque","title":{"rendered":"Auvergne-Rh\u00f4ne-Alpes Region &#8211; Brand architecture"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"30024\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Brand architecture<br \/>\nAuvergne-Rh\u00f4ne-Alpes Region<\/h1>\n[\/vc_column_text][vc_column_text]At the beginning of 2017, the Auvergne region merged with the Rh\u00f4ne-Alpes region, to create the <a href=\"https:\/\/www.auvergnerhonealpes.fr\/\">Auvergne-Rh\u00f4ne-Alpes region<\/a>. Graph\u00e9ine is entrusted with the task of designing the new regional brand architecture.<br \/>\nOur work is based on a simple, strong and accessible logo in its form, a sign that synthesizes the three strong symbols of the territory (the summits of the Alps, the volcanoes of Auvergne and the Rhone river). This logo is a way of telling the story of this shared and complementary geography, where territories rely on each other to build a solid whole.<br \/>\n<span class=\"s1\">Six months of close work with the Region's communication department were necessary to establish all the rules of use of this brand architecture.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"30025,30026,30058,30027,30035\" img_size=\"full\" onclick=\"\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2>A brand architecture<br \/>\ncomposed of 4 levels<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_column_text]\n<h3 class=\"p1\"><strong>Level 01<\/strong><\/h3>\n<p class=\"p1\">Auvergne-Rh\u00f4ne-Alpes <b>The Region<\/b><br \/>\n<strong>Institutional communication<br \/>\n<span style=\"color: #ffffff;\">.<\/span><\/strong><\/p>\n<h3 class=\"p1\"><strong>Level 02<\/strong><\/h3>\n<p class=\"p1\">The Region <span class=\"s1\"><b>works to\u2026<\/b><br \/>\n<\/span>(areas of expertise, mechanisms, events, etc.)<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_column_text]\n<h3 class=\"p1\"><strong>Level 03<\/strong><\/h3>\n<p class=\"p1\">The Region <span class=\"s1\"><b>works with\u2026<br \/>\n<\/b><\/span><span class=\"s2\">(structures and projects with other partners) <\/span><\/p>\n<h3 class=\"p1\"><strong>Level 04<\/strong><\/h3>\n<p class=\"p1\">The Region <strong>supports<\/strong> partners,<br \/>\nevents and infrastructures...<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2><strong>Level 01<\/strong><\/h2>\n<h3>Institutional communication<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30029,30032\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30084\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30039\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30037,30040,30044\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30045\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30041\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30046\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2><strong>Level 02<\/strong><\/h2>\n<h3>The Region works to<strong>\u2026<br \/>\n<\/strong><span style=\"font-size: 12pt;\">(areas of expertise, mechanisms, events, etc.)<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30090\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"30089\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30091,30050\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2><strong>Level 03<\/strong><\/h2>\n<h3>The R\u00e9gion <strong>works with\u2026<br \/>\n<\/strong>(structures and projects with other partners)<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30052,30070,30073\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2><strong>Level 04<\/strong><\/h2>\n<h3>The Region <strong>supports...<\/strong><br \/>\n<span style=\"font-size: 12pt;\">(partners, events and infrastructures...)<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30081\" img_size=\"full\" onclick=\"\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h2><strong>The Regi<span class=\"bold\">on the top!<\/span><\/strong><\/h2>\n<h3>Institutional campaign<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<div>By a typographical game inducing a double level of reading, the word Region is transformed into an action sentence \"on the top!\".<\/div>\n<div><\/div>\n<div>This campaign is also an invitation to \"open up the possibilities\". A search field suggests a list of possible actions. In the manner of search engines, this list seems dynamic, updating as the search engines evolve, suggesting an infinite number of possible answers.<\/div>\n<div><\/div>\n<div>Through this list of suggestions, it is about\u00a0creating a small story. For example, in sports, the region \"teams up, shapes up, trains, supports, wins\" and in the end \"makes grow\"...<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30065,30066\" img_size=\"full\" onclick=\"\"][vc_column_text]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yxCsqe4uH3Y?rel=0&amp;controls=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2><strong>More images...<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<p class=\"p1\">Here are some examples of applications based on this brand architecture, developed by the Region's communications department.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<p class=\"p1\">Note that this real balloon does not respect the color chart. But who would see a blue balloon in the blue sky?<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"30059,30057,30056,30060,30061,30092,30074,30075,30076,30082\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand architecture for the Auvergne-Rh\u00f4ne-Alpes Region.<\/p>\n","protected":false},"featured_media":57623,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30094","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-print-design","portfolio-tags-institutionnel-en","portfolio-tags-villes-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand architecture - R\u00e9gion Auvergne-Rh\u00f4ne-Alpes<\/title>\n<meta name=\"description\" content=\"Brand architecture for the Auvergne-Rh\u00f4ne-Alpes Region. 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