{"id":33609,"date":"2018-06-04T09:15:53","date_gmt":"2018-06-04T07:15:53","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/identite-visuelle-ville-de-nevers"},"modified":"2022-09-26T16:17:07","modified_gmt":"2022-09-26T14:17:07","slug":"visual-identity-city-of-nevers","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/visual-identity-city-of-nevers","title":{"rendered":"City of Nevers – Visuel identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"33607\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644257184917{background-color: #2300c8 !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

City of Nevers
\nA visual identity that looks to the future<\/span><\/h1>\n

\"Nevers is built like a capital that a child can visit<\/strong>\" wrote Marguerite Duras. Probably the most beautiful homage to this city, prefecture of Ni\u00e8vre and located in the heart of France.<\/p>\n

Nevers is a city rich in history and heritage. Yet, like many medium-sized cities, its demography is on the decline, leading to the inevitable economic slowdown. Nevers is often described as \"sleeping beauty\" and it is precisely this image that we have sought to change. In this context, choosing a new visual identity is choosing to assert an ambition!<\/strong> To give back the departmental, regional and national stature that Nevers deserves. This new identity is therefore there to inscribe the city in modernity, movement and energy<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"33567\" img_size=\"full\"][vc_single_image image=\"33569\" img_size=\"full\"][vc_video link=\"https:\/\/vimeo.com\/753872817\/f36f073669\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"33602\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"33571\" img_size=\"full\"][vc_column_text]\n

The logotype<\/h2>\n

The logo is designed in a modular way. In its initial configuration it draws the letter \"N\", but it can be recomposed in a thousand ways...
\nThe idea of movement is written into his DNA. These arrows seem to open up as if to unfold the city's potential.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"33565\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"5\" images=\"33591,33585,33593,33595\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"33584\" img_size=\"full\"][vc_column_text]Stationery:<\/strong> simple, sober and functional. The chevrons, as the main ingredients of the identity, are used in a lively and colourful way.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_single_image image=\"33583\" img_size=\"large\"][vc_column_text]\n

The blue of Nevers<\/h2>\n

When it came to colour choices, the famous \"Nevers blue\" was chosen naturally. This cobalt blue obtained by firing manganese has been used to glaze Nevers earthenware for over 3 centuries. In addition, a more open range of colours enriches the system.[\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_single_image image=\"33566\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"33587\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

The posters<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]The angle of the logo is the starting point of the composition of the posters. Large diagonals cross the format to draw rhythms through the posters. Colours, texts and images produce structured and moving compositions. The system can be put in minor to give prominence to the visual, or express itself fully when the iconography is deficient.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"33588,33594\" img_size=\"full\" onclick=\"\" el_class=\"publicationmargin masque-nav\"][vc_single_image image=\"33589\" img_size=\"full\"][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Publishing<\/h2>\n

For publishing documents, the composition is more classic than for posters. The page is divided in two parts (text\/image).[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"33578\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"33590\" img_size=\"full\"][vc_single_image image=\"33592\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"33606\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_gallery interval=\"5\" images=\"33600,33608\" img_size=\"large\" onclick=\"\" el_class=\"masque-nav\"][vc_column_text]Homepage template for the city's website. The logo takes another configuration.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\"10px\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

The context :<\/h4>\n

Nevers is a town of 37000 inhabitants, prefecture of Ni\u00e8vre located in the heart of France.\u00a0\u00a0The town is the centre of Nevers Agglom\u00e9ration (an inter-municipal area with 13 municipalities and more than 65,000 inhabitants). Between 2018 and 2020, new municipalities should join this entity to bring the total to 18.<\/p>\n

Nevers, is leaning against the Loire on its southern part. The river is a major asset of the city, ignored for too many years. The Loire is wild here, it does not cross the city as it can do in Tours, Orl\u00e9ans or Blois. It gives Nevers a \"rebellious\" character.<\/p>\n

It is a city of proximity where life is good, animated by a rich cultural and event season and a dynamic associative fabric.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

The objectives<\/h4>\n

In March 2014, the city of Nevers changed its municipality. The elected \"no label\" list carried the ambition to change and awaken the city. Nevers is often described as \"sleepy beauty\" and it is today, this image that we must change. This image is unfortunately, and too often - conveyed by the Neversois themselves, who do not perceive the assets and wealth of their city. We see that the best ambassadors are those who came by choice or those who travelled and returned. The Neversois must therefore be given back their city's pride and made true flag bearers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][vc_column_text]Credit:<\/strong><\/p>\n

Thanks to\u00a0Cl\u00e9ment Gadoin<\/a> for the motion design done on the new logo introducing video.[\/vc_column_text][\/vc_column][vc_column width=\"3\/4\"][vc_column_text]Special thanks:<\/strong><\/p>\n

Thanks to Denis Thuriot<\/strong>, Mayor of Nevers, Gildas Bizeul<\/strong> and the team of the city's communication department for their trust and the quality of the exchanges.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

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