{"id":35654,"date":"2018-07-24T11:22:38","date_gmt":"2018-07-24T09:22:38","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=35654"},"modified":"2022-02-07T19:35:41","modified_gmt":"2022-02-07T18:35:41","slug":"la-mouche-brand-identity-cultural-center-in-saint-genis-laval","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval","title":{"rendered":"La Mouche cultural center – Brand identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"33598\" img_size=\"1950x1000\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

La Mouche<\/span>, cultural center of Saint-Genis-Laval<\/span>
\n<\/span><\/span><\/span>Electric vibrations !\u00a0<\/span><\/h1>\n

\u00a0<\/span><\/span><\/span><\/h1>\n[\/vc_column_text][vc_column_text]\u201cCan the flapping of a fly's wings in Saint-Genis-Laval cause a tornado in Texas?\u201d<\/span><\/p>\n

The hijacking of this famous formula used by Edward Lorenz to describe the chaos' theory illustrate our vision of the new visual identity for LA MOUCHE cultural center.
\nBy using graphic codes from optical art, the monogram \"M\" becomes the symbol of a place that assumes its mission of cultural epicenter on a territorial level. This seismic shock wave becomes the motif of a vibrant and radiant season that unfolds joyfully in the urban space. It is also an opportunity to introduce motion design and digital as new communication tools to create a resolutely modern identity.<\/span><\/p>\n

The new visual system is accompanied by the creation of a customed typeface whose design presents characteristic openings inherited from the graphic style of the \"M\" monogram of the \"LA MOUCHE\" logo. This lettering is intended to be used to set titlings through all communication media of the cultural center. It's a flexible visual code that creates an effective, original and identifiable brand territory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"34476\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"34477\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/222399291\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"34478,34479,34480,34481,34482,34483,34484,34488,34485,34486,34487\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/276009554\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"34489,34490,34491,34492,34493,34494,34495,34496,34497,34498,34499\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Description d\u00e9taill\u00e9e pour R\u00e9f\u00e9rencement<\/h4>\n

Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Description d\u00e9taill\u00e9e pour r\u00e9f\u00e9rencement<\/h4>\n

Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

By using graphic codes from optical art, the monogram “M” becomes the symbol of a place that assumes its mission of cultural epicenter on a territorial level. This seismic shock wave becomes the motif of a vibrant and radiant season that unfolds joyfully in the urban space.<\/p>\n","protected":false},"featured_media":35655,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35654","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-category-motion-design-en","portfolio-tags-culture-en","portfolio-tags-museums-en"],"yoast_head":"\nLa Mouche cultural center - Brand identity<\/title>\n<meta name=\"description\" content=\"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mouche cultural center - Brand identity\" \/>\n<meta property=\"og:description\" content=\"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:35:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval\",\"name\":\"La Mouche cultural center - Brand identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg\",\"datePublished\":\"2018-07-24T09:22:38+00:00\",\"dateModified\":\"2022-02-07T18:35:41+00:00\",\"description\":\"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg\",\"width\":1880,\"height\":1160,\"caption\":\"Th\u00e9\u00e2tre la mouche the fly\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La Mouche cultural center - Brand identity","description":"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval","og_locale":"en_US","og_type":"article","og_title":"La Mouche cultural center - Brand identity","og_description":"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-02-07T18:35:41+00:00","og_image":[{"width":1880,"height":1160,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval","url":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval","name":"La Mouche cultural center - Brand identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg","datePublished":"2018-07-24T09:22:38+00:00","dateModified":"2022-02-07T18:35:41+00:00","description":"Rejected proposal for the new brand identity of LA MOUCHE, cultural center of Saint-Genis-Laval \/ Season 2017\/2018","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/la-mouche-brand-identity-cultural-center-in-saint-genis-laval#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/La_Mouche_couverture.jpg","width":1880,"height":1160,"caption":"Th\u00e9\u00e2tre la mouche the fly"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/35654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=35654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/35655"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=35654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}