{"id":36194,"date":"2018-09-26T07:57:55","date_gmt":"2018-09-26T05:57:55","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/soletanche-bachy-charte-graphique-btp"},"modified":"2022-02-07T19:03:58","modified_gmt":"2022-02-07T18:03:58","slug":"soletanche-bachy-graphic-charter-public-works-construction","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction","title":{"rendered":"Graphic charter for Soletanche Bachy"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"36183\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644257033348{background-color: #efedee !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Soletanche Bachy
\nBuild on us!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Soletanche Bachy<\/strong> is a construction company specialized in soil trades.<\/p>\n

The art of foundations is as old as the world, but its scientific expression, \"geotechnics\", only dates back to the 1920s. Soletanche and Bachy were the pioneers of this new discipline and developed most of the innovations that revolutionized soil technologies. Their merger in 1997 consolidated their leadership in the sector, making them a world reference in the field of foundations and soil technologies.<\/p>\n

As is often the case, Soletanche Bachy's communication started with \"homemade\" designs and was above all technically oriented.\u00a0Our mission was to review\u00a0the communication positioning<\/strong>, and develop a readable and strong graphic charter<\/strong>, in order to create coherence throughout their communication media.<\/p>\n

Brochures, leaflets, reports, PowerPoint, website... We have worked on dozens of different media, and have delivered as many ready-to-use templates for the production of future documents.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"36134\" img_size=\"large\" alignment=\"center\"][vc_row_inner content_placement=\"bottom\"][vc_column_inner width=\"2\/3\"][vc_single_image image=\"36150\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Concept<\/h2>\n
\n
\n
\n
\n

We illustrate the baseline \"Build on us<\/strong>\" by playing with \"what is above\" and \"what is beneath\". An horizontal line symbolically cuts the composition into two areas. The text is composed vertically, as a solid construction with underground foundations. Typography becomes architecture.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"36154\" img_size=\"full\"][vc_single_image image=\"36176\" img_size=\"full\"][vc_row_inner][vc_column_inner][vc_single_image image=\"36156\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\"bottom\"][vc_column_inner width=\"2\/3\"][vc_single_image image=\"36178\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]The brochures are designed with a flap system. A simple principle that turns a classic A4 brochure into an original and functional object.[\/vc_column_text][vc_single_image image=\"36191\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"36158\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"36152\" img_size=\"full\"][vc_single_image image=\"36164\" img_size=\"full\"][vc_single_image image=\"36166\" img_size=\"full\"][vc_single_image image=\"36168\" img_size=\"full\"][vc_single_image image=\"36170\" img_size=\"full\"][vc_single_image image=\"36172\" img_size=\"full\"][vc_single_image image=\"36174\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Project objectives:<\/h4>\n

Our mission was to creating the brand universe of Soletanche Bachy, Menard and, in a 2nd level, of SoilTeam. We had to design a unique visual identity that can be applied to both entities and the whole network. This graphic charter project had to be thought in a global way and for various communication media: print, digital (computer, tablet, mobile), events, equipment, etc.<\/p>\n

The group operates with many subsidiary that conduct their projects independently. This also applies to communication, that is adapted according to local cultures. Therefore, one of the challenges was to create support to the new graphic charter and to deliver templates that could easily be used by all the subsidiaries.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

List of the\u00a0communication media we have designed:<\/h4>\n
    \n
  • Corporate brochures and leaflets for external use<\/li>\n
  • Magazine: Soil Magazine<\/li>\n
  • Internal letters (Horizons, Menard News)<\/li>\n
  • Technical brochures (Jet Grouting)<\/li>\n
  • Market brochures (Oil&Gas)<\/li>\n
  • Product brochures (SolJetty)<\/li>\n
  • Internal guides\/books\/catalogues (Construction site tips, best practice, visitors' passports)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

    Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0<\/p>\n","protected":false},"featured_media":36182,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-36194","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-print-design","portfolio-tags-industry-and-construction-en"],"yoast_head":"\nGraphic charter for Soletanche Bachy - Public works & construction - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic charter for Soletanche Bachy\" \/>\n<meta property=\"og:description\" content=\"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T18:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1671,height=1028,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1671\" \/>\n\t<meta property=\"og:image:height\" content=\"1028\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction\",\"name\":\"Graphic charter for Soletanche Bachy - Public works & construction - Graph\u00e9ine\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg\",\"datePublished\":\"2018-09-26T05:57:55+00:00\",\"dateModified\":\"2022-02-07T18:03:58+00:00\",\"description\":\"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg\",\"width\":1671,\"height\":1028,\"caption\":\"Charte graphique soletanche bachy Btp construction\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Graphic charter for Soletanche Bachy - Public works & construction - Graph\u00e9ine","description":"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction","og_locale":"en_US","og_type":"article","og_title":"Graphic charter for Soletanche Bachy","og_description":"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-02-07T18:03:58+00:00","og_image":[{"width":1671,"height":1028,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1671,height=1028,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction","url":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction","name":"Graphic charter for Soletanche Bachy - Public works & construction - Graph\u00e9ine","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg","datePublished":"2018-09-26T05:57:55+00:00","dateModified":"2022-02-07T18:03:58+00:00","description":"Graph\u00e9ine has been missioned by Soletanche Bachy, a construction company specialized in soil trades, to redesign its graphic charter in order to create consistency across all their communication media.\u00a0","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/soletanche-bachy-graphic-charter-public-works-construction#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/Soletanche_design_graphic-9-V2.jpg","width":1671,"height":1028,"caption":"Charte graphique soletanche bachy Btp construction"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/36194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=36194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/36182"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=36194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}