{"id":37899,"date":"2019-02-25T19:23:39","date_gmt":"2019-02-25T17:23:39","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/roots-paysages"},"modified":"2022-02-07T19:02:47","modified_gmt":"2022-02-07T18:02:47","slug":"roots-paysages-rebranding","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/roots-paysages-rebranding","title":{"rendered":"Roots paysages rebranding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"37849\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644256964067{background-color: #efefef !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Roots Paysages<br \/>\n<span style=\"color: #999999;\">The landscape specialist<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Roots Paysages is a landscaping company that creates landscaping for gardens and terraces. The company works with individuals, companies, communities for the design, construction and maintenance of gardens, terraces, plant walls... In 2018, Graph\u00e9ine supported the brand in the evolution of its visual identity...<\/p>\n<p>Initially, the Roots Paysages team wanted to change its name in order to convey an image in line with professionalism and the quality of the services. The brand's historical name and logo connoined a \"hippie\" image that devalued the level of expertise of the services offered. The expression \"\u00e0 la roots\" meaning a relaxed and nonchalant state of mind, but changing the name of a brand that has been in use for more than 15 years and to which customers have been loyal has raised questions: In order to preserve the reputation of the name, Graph\u00e9ine has accompanied Roots Paysages in the construction of its brand territory while at the same time taking the opposite of an image that is too casual. The name \"Roots Paysages\" has been retained while the typographic block has been completely redesigned, erasing the cartoon spirit of the previous logo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"37851\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_gallery type=\"image_grid\" images=\"37853,37855,37859,37897,37861,37863,37865,37867,37869,37871,37873\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]A new emblem composed of the letter R has been created, the brand's lettering is designed by a play of vegetal shapes within a square, bearing the values of Roots Paysages and reflecting its elegance, sobriety and refinement, a more luxurious image that better reflects the company's location in the chic Parisian suburbs. The emphasis on the latter relayed the name Roots Paysages in the background, erasing the negative connotations that had been attributed to it.<\/p>\n<p>This new brand image reflects Roots Paysages' values and commitments and marks a new stage for the company, which has also seen its signature evolve from the clumsy play on words \"Your ideas take root\" to \"Conception R\u00e9alisation Entretien\".<\/p>\n<p>A signature that underlines the company's know-how and no longer seeks to explain the brand's anglicism. The company's website, vehicle fleet and uniforms were also revised to adapt to the new graphic charter.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"37875,37877,37879,37881,37883,37885,37887,37889,37891,37893,37895\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Graph\u00e9ine renews the brand image of Roots Paysages, a landscaping company specializing in the design, construction and maintenance of gardens and terraces. The new logo now consists of an emblematic monogram with a vegetal aspect. This new emblem bears the values of Roots Paysages and reflects its elegance, sobriety and refinement. <\/p>\n","protected":false},"featured_media":47159,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-37899","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-agriculture-agroalimentaire-en","portfolio-tags-ecologie-environnement-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roots paysages rebranding<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine renews the brand image of Roots Paysages, a landscaping company specializing in the design, construction and maintenance of gardens and terraces. The new logo now consists of an emblematic monogram with a vegetal aspect. 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