{"id":38163,"date":"2019-03-14T07:15:15","date_gmt":"2019-03-14T05:15:15","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/logo-ilex-architetcure-urbanisme-paysage"},"modified":"2022-02-07T19:02:22","modified_gmt":"2022-02-07T18:02:22","slug":"logo-ilex-architecture-landscape-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/logo-ilex-architecture-landscape-design","title":{"rendered":"Ilex, paysage+urbanisme"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"37831\" img_size=\"1880\u00d7964\" alignment=\"center\" css=\".vc_custom_1644256938567{background-color: #000000 !important;}\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Ilex<br \/>\n<span style=\"color: #999999;\">paysage+urbanisme<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Landscape and urban planning agency, Ilex works on the territory and questions the space. Innovative and experimental, they practice a sensitive approach to urban planning and place the human being at the heart of their approach. They rethink, shape and design sites where plants and living things generate new synergies. Where the notions of durability, harmony, modularity and well-being come together. Our mission has been to rethink their visual identity and all their communication tools.<\/p>\n<p>\"(...) we want to go for a walk in ourselves when we wander in these halls and gardens.\" Nietzsche. <em>The Gay Science<\/em>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"37940\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"37964,37962\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3>Temporality<\/h3>\n<p>Evocation of time, of temporality: the design of this logo finds its inspiration in the erosion of the letters engraved on the stone. He also explores the notion of contrast, dear to Ilex.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"37811,37942\" img_size=\"2280x1410\"][vc_single_image image=\"37948\" img_size=\"2280x1410\"][vc_single_image image=\"37966\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"37954\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3><strong>Baseline<\/strong><\/h3>\n<p>Initially \"PaysageUrbanisme\" (LandscapeUrbanism), we added a + sign to the baseline. This further supports this notion of Ilex's characteristic contrast and allows many semantic games.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"37823,38008,37829\" img_size=\"2280x1410\" onclick=\"\" css=\".vc_custom_1551704836564{margin-top: 30px !important;}\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"38043\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3><strong>Layout system<\/strong><\/h3>\n<p class=\"p1\">The layout system has been designed to allow employees to edit documents. Whatever the medium and size, the editing can now be made easily and the result is consistent with Ilex's graphic charter.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"38014\" img_size=\"2240x1410\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"38032,38034\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3><strong>Ilex lumi\u00e8re<\/strong><\/h3>\n<p>Also dealing with the lighting of public spaces, Ilex needed a specific logo to characterize this activity. A wireframe design and color inversion is our answer.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\".vc_custom_1552571434188{margin-top: 60px !important;}\"]\n<h3><strong>Generative module \/ Drawing a landscape<\/strong><\/h3>\n<p>How to propose an iconographic system that makes sense? How to propose an option other than the use of photography, whose selections are sometimes unequal?<br \/>\nTo illustrate the covers of documents, maps, posters and other printed media, we proposed an application that generates digital landscapes. With this tool, it is possible to compose, save and print a multitude of visuals, all different. Feel free to test this module below, in a simplified version.[\/vc_column_text][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJwb3NpdGlvbiUzQXJlbGF0aXZlJTNCcGFkZGluZy10b3AlM0E5MCUyNSUzQiUyMiUzRSUwQSUyMCUyMCUzQ2lmcmFtZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LmdyYXBoZWluZS5jb20lMkZ0ZXN0JTJGaWxleCUyRmNvZGUuaHRtbCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHNjcm9sbGluZyUzRCUyMm5vJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTBBJTIwJTIwJTIwJTIwc3R5bGUlM0QlMjJwb3NpdGlvbiUzQWFic29sdXRlJTNCdG9wJTNBMCUzQmxlZnQlM0EwJTNCd2lkdGglM0ExMDAlMjUlM0JoZWlnaHQlM0ExMDAlMjUlM0IlMjIlM0UlM0MlMkZpZnJhbWUlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"38161\" img_size=\"full\"][vc_single_image image=\"38018\" img_size=\"2280x1410\"][vc_single_image image=\"38159\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column css=\".vc_custom_1551714797617{margin-top: 30px !important;}\"][vc_column_text]\n<h3><strong>Website<\/strong><\/h3>\n<p>A webdesign work has been carried out to bring the agency's website into line with the new graphic charter.[\/vc_column_text][vc_column_text]\n[\/vc_column_text][vc_gallery interval=\"3\" images=\"38040,38036,38038\" img_size=\"2280x1410\"][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][vc_column_text]Credits &amp; Thanks[\/vc_column_text][\/vc_column][vc_column width=\"2\/4\"][vc_column_text]A huge thanks to <a href=\"https:\/\/twitter.com\/jbjoatton?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">Jean-Baptiste Joatton<\/a> for the development of the application. The project would not have been the same without him.[\/vc_column_text][\/vc_column][vc_column width=\"1\/4\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign of the visual identity of Ilex, a landscape and urban planning agency, working on the territory and questioning the space&#8230;<br \/>\nCreation of a generative visual system. <\/p>\n","protected":false},"featured_media":37832,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-38163","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-digital-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-print-design","portfolio-tags-service-en","portfolio-tags-industry-and-construction-en","portfolio-tags-ecologie-environnement-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual identity for Ilex, landscape and urban planning agency<\/title>\n<meta name=\"description\" content=\"Redesign of the visual identity of Ilex, a landscape and urban planning agency, working on the territory and questioning the space... 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