{"id":39071,"date":"2019-05-10T02:40:45","date_gmt":"2019-05-10T00:40:45","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/republique-street-branding"},"modified":"2022-02-07T18:59:44","modified_gmt":"2022-02-07T17:59:44","slug":"republique-street-branding-france","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/republique-street-branding-france","title":{"rendered":"R\u00e9publique &#8211; Grol\u00e9e-Carnot &#8211; Street branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"38596\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644256779325{background-image: url(https:\/\/www.grapheine.com\/wp-content\/uploads\/branding-rue-republique-lyon3.jpg?id=38596) !important;background-position: 0 0 !important;background-repeat: repeat !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>R\u00e9publique - Grol\u00e9e-Carnot<br \/>\n<span style=\"color: #999999;\">Branding of a shopping destination<\/span><\/h1>\n[\/vc_column_text][vc_column_text]The ambition of the brand \"R\u00e9publique - Grol\u00e9e-Carnot\" is to bring together Lyon's three main shopping streets under the same banner, and to make it an essential destination. Cosmopolitan, urban and dynamic, with more than a hundred shops, these streets create a real district with magnificent architecture, where it is pleasant to go out, stroll, vibrate and share.<\/p>\n<p>By proposing to unite these streets within a global brand, we have imagined a flexible identity system, allowing each street to express its personality. Blue for the rue de la R\u00e9publique, red for its young sisters, Grol\u00e9e and Carnot streets. The whole is linked by the symbol of the lion in a black block, an eponymous animal and emblem of the city. The result is an effervescent brand, always in motion, which plays with the codes of the French Republic in a contemporary way. Blue, white, red, as long as everything moves![\/vc_column_text][vc_single_image image=\"38982\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"padding: 61.5% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/335276976?autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<div style=\"padding: 61.54% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/336444210?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>The call of the city<\/h2>\n<p>It doesn't matter who you are. It doesn't matter where you come from. Let yourself be surprised by the rhythm, the excitement, the fizz of every moment. Walk, stroll, dream or work. This is where everything happens, where trends arise, where encounters are created and where smiles flow. Here beats the heart of the city.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"38640\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>To unite and federate<\/h2>\n<p>Uniting and federating are the key words of this project. For this reason, rue de la R\u00e9publique, the city's essential and historic artery, must give some space to the newly renovated rue Grol\u00e9e and rue Carnot. We have designed a flexible system where everyone can exist without shading each other, where things are composed and recomposed according to needs and desires. Always in motion, organic and flexible, like this district.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"38598,38600,38602,38604\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"38968\" img_size=\"full\"][vc_single_image image=\"38962\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"38964\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"38650\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_separator color=\"white\"][vc_separator][vc_separator color=\"white\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Visual system<\/h2>\n<p>We have imagined this brand identity as a Lego box where ingredients come together in a thousand and one ways.<br \/>\nThe <strong>grid<\/strong> structures the playground. The <strong>colour<\/strong> is limited and plays with its contrasts. The <strong>words<\/strong> are bold and the tone is enthusiastic. The <strong>typography<\/strong> is condensed and expressive. The <strong>image<\/strong> is human and poetic. The <strong>patterns<\/strong>, joyful and effervescent. The whole contrasts deliberately with the Haussmann minerality and classicism of this district.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\" offset=\"vc_col-sm-offset-0\"][vc_single_image image=\"38654\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<div style=\"padding: 61.5% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/336428389?loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><br \/>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]Like this district, the graphic territory has no defined boundaries. It is composed of a multitude of effervescent fragments, always in motion. The grid is flexible and functional. It can change depending on communication needs and the entity that speaks.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][\/vc_row_inner][vc_separator color=\"white\"][vc_separator][vc_separator color=\"white\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"38606\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_gallery interval=\"3\" images=\"38608,38610,38612,38614,38616,38618\" img_size=\"large\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Posters<\/h2>\n<p>Any modular graphic system requires a good foundation of construction. A solid grid will support all the compositions. We considered multiple examples of composition to meet the main uses of the brand.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"38984,38986,38990,38988,38992\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"38753\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"3\" images=\"38624,38628,38630\" img_size=\"medium\" onclick=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"38954\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"3\" images=\"38970,38974,38972,38976\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"38978\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_column_text]\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/337478413?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/3\" offset=\"vc_hidden-xs\"][vc_gallery interval=\"5\" images=\"38923,38919,38931\" img_size=\"medium\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\" offset=\"vc_hidden-xs\"][vc_gallery interval=\"5\" images=\"38917,38915,38913\" img_size=\"medium\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\" offset=\"vc_hidden-xs\"][vc_gallery interval=\"5\" images=\"38925,38921\" img_size=\"medium\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\"1\/3\"][vc_single_image image=\"38911\" img_size=\"medium\"][vc_column_text]\n<h2>Photos:<br \/>\nIlka &amp; Franz<\/h2>\n<p>The shots were taken by the famous London duo <a href=\"https:\/\/www.ilkafranz.com\">Ilka &amp; Franz<\/a> in the mythical Holborn Studios (Annie Leibovitz, Helmut Newton, Peter Lindbergh...). Each photo shot was doubled with a video shot. It took nearly two hours of make-up to make Santa's beard, while the girl with the rocket <a href=\"https:\/\/www.instagram.com\/p\/BcsJQhID3W-\/\" target=\"_blank\" rel=\"noopener noreferrer\">almost caught fire<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"38632,38636,38638,38634\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"38958,38960\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"39021\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"39023,39025,39027,39029,39031,39033,39035,39037,39039,39041,39043,39045,39047,39049,39051\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Events<\/h2>\n<p>The Lyon based agency <a href=\"https:\/\/www.tetro.fr\/fr\/tetro\/realisations\/firce-republique-grolee-carnot-le-grand-bain-5b9bd281923ae\">Tetro<\/a> was asked to stage the events. Thanks to their know-how, new and interactive experiences have been created, such as a giant fresco, a floating garden or a huge ball pool.[\/vc_column_text][vc_btn title=\"See more\" shape=\"square\" align=\"left\" link=\"url:https%3A%2F%2Fwww.grapheine.com%2Fen%2Fgraphic-design-en%2Frepublique-street-events-marketing|title:Street%20Marketing||\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=\"bottom\"][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Publishing<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"38646\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"38648\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"38642\" img_size=\"full\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"38980\" img_size=\"medium\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h3>Thanks!<\/h3>\n<p>A project carried out in collaboration with the agency <a href=\"http:\/\/www.lesgensetvous.fr\/\"><em>Les Gens et Vous<\/em><\/a>. Thank you to Herv\u00e9 Devineau, Antoine Barbot and Charlotte Bourquin for sharing this adventure with us.<\/p>\n<p>Thanks to Garry Nickson, Marie-Aude Vannier, Maylis Dabat and the teams at ADIA, Grosvenor and Firce Capital for their confidence throughout the project.<\/p>\n<p>Thanks to <a href=\"https:\/\/www.ilkafranz.com\/\">Ilka &amp; Franz<\/a> for their photographs and to <a href=\"https:\/\/www.tetro.fr\/fr\">Tetro<\/a> for the events (Events photos: Andr\u00e9a Aubert \/ Jean Barret).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More information\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]<strong>Context of the project<\/strong><\/p>\n<p>In 2012, the ADIA group acquired a real estate portfolio in downtown Lyon, France. This portfolio has since been expanded to include several tens of thousands of square metres on Rue de la R\u00e9publique, Grol\u00e9e and Carnot streets. Several years of redevelopment work followed. In 2013, a first logo was launched, but it only concerned Rue de la R\u00e9publique.<\/p>\n<p>In 2017, the time had come to launch this brand strategy project, which will make it possible to create linked but distinct identities for Rue de la R\u00e9publique and Grol\u00e9e-Carnot.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]<strong>Communication objectives<\/strong><\/p>\n<p>The ambition is to make R\u00e9publique - Grol\u00e9e-Carnot an outstanding example of how large traditional streets can be developed to create dynamic and revitalized civic spaces that attract people and businesses. It is therefore a question of making the project sustainable. In the end, this district aims to be the essential meeting place for Lyon's inhabitants - the perfect place to meet friends and family...[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>R\u00e9publique &#8211; Grol\u00e9e-Carnot, a brand identity to bring together Lyon&#8217;s three main shopping streets under the same banner and make it an essential destination.<\/p>\n","protected":false},"featured_media":38605,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-39071","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-podcast-en","portfolio-category-print-design","portfolio-category-signaletique-en","portfolio-tags-institutionnel-en","portfolio-tags-tourisme-en","portfolio-tags-villes-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - 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