{"id":39356,"date":"2019-06-16T23:40:32","date_gmt":"2019-06-16T21:40:32","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/campus-sup-ardenne-naming-identite"},"modified":"2022-02-07T18:58:50","modified_gmt":"2022-02-07T17:58:50","slug":"campus-sup-ardenne-naming-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/campus-sup-ardenne-naming-identity","title":{"rendered":"Campus Sup Ardenne – Naming & Identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"39348\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1644256726480{background-color: #262626 !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Campus Sup Ardenne
Naming and visual identity<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Graph\u00e9ine has worked with\u00a0Ardenne M\u00e9tropole and its partners in defining the name and creating the visual identity of its new university campus.<\/p>\n

The development policy of this territory is focused on training and is reflected in the emergence of the \"Campus Sup Ardenne\", which is scheduled to open in September 2019. This project aims, on the one hand, to encourage the population to pursue their studies and, on the other hand, to attract more students from outside the urban area by developing a policy of reception, training and higher education.<\/p>\n

For several months, we led co-creation workshops, mixing institutions, teachers and students, in order to define the positioning, create the name and visual identity of this campus. Here is the result of this work.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/342601854\"][vc_single_image image=\"39354\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"39300,39302,39304,39306\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Naming concept<\/h2>\n
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Creating a name is always a tricky\u00a0project. At the end of the co-creation workshops, 4 names were proposed. \"Campus Sup Ardenne\" appeared to be the most relevant. The simple, playful and dynamic character of the prefix \"Sup\" evokes the idea of higher education, and the word \"Super\" can also be perceived as the optimistic and proactive spirit of the inhabitants of the territory. In the end, it is a name which values \"higher education\" in a global way, and which\u00a0can easily be used to value institutions outside the campus.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"39342\" img_size=\"full\"][vc_column_text]\n

Logo concept<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The prefix \"Sup\" is highlighted, its composition evokes a progression.\u00a0Rays converge, or radiate, indicating\u00a0the ideas of success, energy, and movement. The geometry of the sign also brings a Cartesian spirit to the subject.[\/vc_column_text][vc_single_image image=\"39278\" img_size=\"large\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]A \"pop\" spirit also emerges from this sign. The choice of typography strengthens the idea of a scientific and technical campus, while remaining accessible and generous.
The logo is dynamic, it can be reconfigured in multiple combinations. It can, according to the needs, be adapted in the angle of a communication support or be used vertically.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"39344\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"39324\" img_size=\"full\"][vc_column_text]\n

Graphic universe<\/h3>\n

The range of colours refers to the cross-border ambition of the campus. Indeed, Charleville-M\u00e9zi\u00e8res' strategic position in the heart of northern Europe will undoubtedly find a positive echo among Belgian, German and Luxembourg students.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"39310,39312,39314,39316\" img_size=\"large\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"39320\" img_size=\"full\"][vc_single_image image=\"39322\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"39328,39330,39332,39358\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"39334\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"5\" images=\"39338,39340\" img_size=\"1500x1460\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"39352\" img_size=\"large\"][vc_single_image image=\"39350\" img_size=\"large\"][vc_single_image image=\"39346\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"39336\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

The campus in figures<\/h4>\n
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  • 2,315 students<\/li>\n
  • 15 higher education institutions<\/li>\n
  • More than 60 training courses and diplomas<\/li>\n
  • 4,414 m\u00b2 of new construction<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

    An ambitious project<\/h4>\n

    Contributing to the development of a unified campus, providing an attractive environment and quality of life were the major ambitions of the Campus project in the region. Other institutions will join the Campus in the coming years in a second phase of development, until the project is completed in 2027.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

    Naming and visual Identity of the “Campus Sup Ardenne” located in Charleville-M\u00e9zi\u00e8res (France).
    \nA “pop” identity to promote academic excellence in the Ardenne.<\/p>\n","protected":false},"featured_media":39305,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-39356","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-category-naming-en","portfolio-tags-education-en","portfolio-tags-sciences-recherche-en"],"yoast_head":"\nCampus Sup Ardenne - Naming & Identity<\/title>\n<meta name=\"description\" content=\"Naming and visual Identity of the "Campus Sup Ardenne" located in Charleville-M\u00e9zi\u00e8res (France). 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