{"id":40838,"date":"2019-10-03T11:55:34","date_gmt":"2019-10-03T09:55:34","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/ox-avocats-identite-visuelle"},"modified":"2022-02-07T18:57:42","modified_gmt":"2022-02-07T17:57:42","slug":"ox-avocats-branding-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/ox-avocats-branding-design","title":{"rendered":"Ox avocats – Brand design"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"40668\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

OX avocats
\nLaw firm, leaders in intellectual property rights.
\n<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Ox avocats<\/a> is one of the leading French consulting firms in the creative and media sectors. In 2017, Graph\u00e9ine accompanied \"Ox\" in the goal to evolve its brand identity. Supported by a strong and original naming, a striking icon very uncommon for the legal field, our ambition has been to strengthen Ox's brand territory to give it an even more modern and effective symbol, while respecting it's initial concept.
\nWe reinforced the geometric design of the icon to facilitate the integration of the logotype in digital media. The color has been darkened to give it a more elegant and serious \"voice\" for corporate communications. And the other side, the color palette gets more playful with bright and vivid colors as each member of the team is associated with a tone on the business cards.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"40672\" img_size=\"large\" alignment=\"center\"][vc_single_image image=\"40957\" img_size=\"full\" alignment=\"center\"][vc_gallery type=\"image_grid\" images=\"40670\" img_size=\"full\" onclick=\"\"][vc_gallery type=\"image_grid\" images=\"40674,40676,40678,40680,40682,40684,40686,40688,40690,40692,40964,40694\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Project targets :<\/h4>\n

Evolve the brand's graphic codes to foster its adaptation to digital media. Modernize the logo without losing its original concept. Set up visual codes that make it possible to apply the brand to a wide variety of communication media, while maintaining a high level of overall consistency.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

List of communication materials produced:<\/h4>\n

\u2022 Graphic guidelines
\n\u2022 Business cards
\n\u2022 Correspondence cards
\n\u2022 A4 flap folder
\n\u2022 Letterhead
\n\u2022 Email signature[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=\"Section\" tab_id=\"1570095937542-7ec5e08d-a03f\"][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Graph\u00e9ine updates the visual identity of OX avocats, a leading Parisian law consulting firm in the creative and media sectors.<\/p>\n","protected":false},"featured_media":40816,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-40838","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-archive-en","portfolio-category-identite-en","portfolio-tags-service-en"],"yoast_head":"\nOx avocats - Brand design<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine updates the visual identity of OX avocats, a leading Parisian law consulting firm in the creative and media sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/ox-avocats-branding-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ox avocats - 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