{"id":42015,"date":"2019-12-15T16:49:45","date_gmt":"2019-12-15T14:49:45","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/centre-de-musique-baroque-de-versailles"},"modified":"2022-02-07T18:55:16","modified_gmt":"2022-02-07T17:55:16","slug":"branding-centre-for-french-baroque-music-versailles","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/branding-centre-for-french-baroque-music-versailles","title":{"rendered":"Centre for French baroque music – Versailles"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"41022\" img_size=\"full\" alignment=\"center\" css=\".vc_custom_1644256512126{background-color: #000000 !important;}\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Centre for French baroque music - Versailles
\nPromoting French music of the 17th and 18th centuries<\/strong><\/h1>\n

The Centre de musique baroque de Versailles (CMBV) is a unique institution in the world. Its mission is to rediscover and enhance the value of 17th and 18th century French music. Training (master's degree of 150 students), research (scientific publications and organisation of conferences), production of shows and resource centre, the CMBV covers all the fields necessary to promote French Baroque music.<\/p>\n

Our mission was to review the visual identity of the Center, in order to modernize and make consistent all communication media. An opportunity for us to discover a living, contemporary and unique institution, animated by eclectic and passionate personalities. It was thus important to us to express the feeling of obvious modernity that this beautiful institution has inspired us.[\/vc_column_text][vc_separator][vc_column_text]\n

Podcast of the project<\/h2>\n

Analysis, anecdotes... The team talks about the project.
\n(Sorry, only in French!)<\/p>\n\n

Logotype<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]The logo is the meeting between the symbol of the \"Sun King\" and the vibration of the music. It works like a sonographer. The rays come to life, they react to the intensity and frequency of sound. The sign is alive and becomes a graphic interpretation of the music played. It is the visual translation of the brand\u00a0promise to \"make baroque music shine\".<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"41991\" img_size=\"full\"][vc_video link=\"https:\/\/vimeo.com\/379573175\"][vc_single_image image=\"41035\" img_size=\"full\"][vc_single_image image=\"41104\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"41041,41043\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Colors<\/h3>\n

The colorimetric chart has been designed to meet the specific communication needs of the different entities that define the structure. Thus, each section uses specific graphic and colorimetric rules, while being located in the graphic environment of the Centre de Musique Baroque. It is thus possible to meet the communication needs inherent to each entity while respecting the overall consistency.<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"41039\" img_size=\"full\"][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_column_text]\n

Typographical contrast<\/h3>\n

Two typographies are defined, in order to evoke both the baroque universe and the institution's modernity. The Hermes (Lineto), round and thin, is used in paragraph texts. Its thin structure also echoes the design of the logo.\u00a0It relies\u00a0on a more generous\u00a0typography, made of downstrokes and upstrokes (Dala Moa, Commercial Type), used in titles.[\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_single_image image=\"39235\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"41047\" img_size=\"full\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"5\" images=\"41049,41051\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Layout principles<\/h3>\n

Following the same logic as that used in the colorimetric chart, several layout templates are proposed to facilitate the creation of documents for each entity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"41053\" img_size=\"full\"][vc_separator][vc_gallery interval=\"3\" images=\"41106,41108\" img_size=\"full\" onclick=\"\" css_animation=\"none\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/3\"][vc_column_text]\n

Cercle Rameau<\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]The Cercle Rameau is the name of the club of partners of the Centre de musique baroque. A specific visual identity has been designed, in line with the new graphic charter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"30396\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"41057\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"41059,41061\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Brochures<\/h3>\n

Brochures for the Cercle Rameau are published every year.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_single_image image=\"39273\" img_size=\"full\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]\n

Webdesign<\/h3>\n

The website of the CMBV has been reviewed by Supersoniks<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Design of the visual identity of the Centre de musique baroque de Versailles (CMBV). A lively, contemporary and singular institution animated by eclectic and passionate personalities.<\/p>\n","protected":false},"featured_media":41989,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-42015","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-digital-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-motion-design-en","portfolio-category-podcast-en","portfolio-category-print-design","portfolio-tags-culture-en","portfolio-tags-entertainment-en"],"yoast_head":"\nCentre for French baroque music - Versailles<\/title>\n<meta name=\"description\" content=\"Refonte de l'identit\u00e9 visuelle du Centre de musique baroque de Versailles (CMBV). 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