{"id":43969,"date":"2020-04-04T14:11:54","date_gmt":"2020-04-04T12:11:54","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/orchestre-frivolites-parisiennes-identite-visuelle"},"modified":"2022-11-02T10:07:00","modified_gmt":"2022-11-02T09:07:00","slug":"frivolites-parisiennes-orchestra-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity","title":{"rendered":"Les Frivolit\u00e9s Parisiennes &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"43919\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Les Frivolit\u00e9s Parisiennes<br \/>\n<span style=\"color: #999999;\">A logo that looks like a comic opera!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Created in 2012 by Benjamin El Arbi and Mathieu Franot, the Frivolit\u00e9s Parisiennes Opera Company brings the public to rediscover the French lyrical repertoire of the 19th and 20th centuries: comic opera, \"op\u00e9ra bouffe\" and musical comedy.<\/p>\n<p>\"Les Frivos\" orchestra wants to be the spiritual heir of the orchestra of the Op\u00e9ra Comique which disappeared in the sixties. Depending on the project, it is a chamber orchestra with between 14 and 40 instrumentalists and is composed of musicians who are curious and specialists in this repertoire.<\/p>\n<p>In starting this project, the challenge was to find the right positioning between a light, joyful and even \"frivolous\" approach, and a more professional approach emphasizing the qualities of these exceptional musicians. It was a bit like creating a graphic union between a \"Bel Canto\" from the Third Empire and a \"Diva\" from the 1940s. On the one hand a form of joyful sauciness and on the other a form of refined elegance.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"43921\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"43925\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"43929,43963\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Concept<\/h2>\n<p>The logo we have come up with is one of those polysemic signs that everyone will be able to interpret differently. If the letter \"F\" is obvious, some may read <strong>a face<\/strong>, a <strong>musical note<\/strong>, the silhouette of a <strong>violin<\/strong>, a <strong>brass<\/strong> <strong>instrument<\/strong> or a <strong>gramophone<\/strong>. Geometric rigour is matched by the freedom of curves. The strength of the solids and the dice and the strong contrasts evoke the typographic tradition of the end of the 19th century.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"43939\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"43937\" img_size=\"full\" alignment=\"center\"][vc_video link=\"https:\/\/vimeo.com\/403984278\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"43935\" img_size=\"full\" alignment=\"center\"][vc_video link=\"https:\/\/vimeo.com\/403984733\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"43947\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"43943\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Graphic universe<\/h2>\n<p>One of the interests of this logo is that it is impactful enough to include images. It then becomes the central element of the graphic charter. All that remains is to play with shapes, images and colours.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"43953,43955\" img_size=\"large\" onclick=\"\"][vc_single_image image=\"43945\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"43949\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"43951\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"43957\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More info\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>A few words about this extraordinary orchestra!<\/h4>\n<p>The influences of the musicians of the orchestra are very varied, which allows it to shine by its versatility and flexibility, always at the service of the Op\u00e9ra-comique repertoire.\u00a0Sometimes in the pit, sometimes conducted, other times chamber musician or costumed and made-up \"on stage\", the musicians of the Frivolit\u00e9s cherish their orchestra and appreciate the proximity of the singers and the technical and artistic team. This constantly renewed energy is the driving force behind a company under the auspices of Sainte Frivole.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>A easy-going yet hardworking climate!<\/h4>\n<p>During this collaboration, and given a very tight budget, we worked a lot by videoconference. We shared, step by step, the fruit of our reflections, to submit them as the project progressed. Benjamin and Mathieu, the two artistic directors always knew how to project themselves into our sketches. Their words, their feelings have always translated into constructive remarks. It was a real pleasure to accompany them in this work![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.<\/p>\n","protected":false},"featured_media":43967,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-43969","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-motion-design-en","portfolio-tags-culture-en","portfolio-tags-entertainment-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Frivolit\u00e9s Parisiennes - Visual identity<\/title>\n<meta name=\"description\" content=\"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Frivolit\u00e9s Parisiennes - Visual identity\" \/>\n<meta property=\"og:description\" content=\"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T09:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity\",\"name\":\"Les Frivolit\u00e9s Parisiennes - Visual identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg\",\"datePublished\":\"2020-04-04T12:11:54+00:00\",\"dateModified\":\"2022-11-02T09:07:00+00:00\",\"description\":\"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg\",\"width\":1880,\"height\":1160,\"caption\":\"Logo orchestre opera Frivolit\u00e9 Parisienne\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les Frivolit\u00e9s Parisiennes - Visual identity","description":"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity","og_locale":"en_US","og_type":"article","og_title":"Les Frivolit\u00e9s Parisiennes - Visual identity","og_description":"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-11-02T09:07:00+00:00","og_image":[{"width":1880,"height":1160,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity","url":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity","name":"Les Frivolit\u00e9s Parisiennes - Visual identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg","datePublished":"2020-04-04T12:11:54+00:00","dateModified":"2022-11-02T09:07:00+00:00","description":"Cheerful logo for the Frivolit\u00e9s Parisiennes! An orchestra that rediscovers the repertoire of 19th and 20th century French comic opera.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/frivolites-parisiennes-orchestra-visual-identity#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/04\/Portfolio-FRIVOLITES-PARISIENNES-2019.jpg","width":1880,"height":1160,"caption":"Logo orchestre opera Frivolit\u00e9 Parisienne"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/43969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=43969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/43967"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=43969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}