{"id":44442,"date":"2020-05-29T12:36:06","date_gmt":"2020-05-29T10:36:06","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/bureau-des-possibles-conseil-identite-visuelle"},"modified":"2022-02-07T18:48:47","modified_gmt":"2022-02-07T17:48:47","slug":"office-of-possibilities-consulting-brand-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/office-of-possibilities-consulting-brand-design","title":{"rendered":"Bureau des Possibles – Visual identity"},"content":{"rendered":"
They are convinced that organizations, whether public or private, have many internal and external resources that are waiting to bear fruit. They believe that by moving away from vertical organizational modes, deterministic beliefs and the desire to control at all costs, we can open up to complex approaches and make room for real opportunities. They also run design fiction workshops to explore collectively the near future and bring back concrete memories of it.<\/p>\n
When it comes to design and digital innovation, with them, anything is possible. The visual identity we have designed is fully in line with this logic, it is a generative identity in perpetual motion.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"44403,44405,44407\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n
The logo is designed in the spirit of the small \"black labels\" that were used to tag office files. The base for a very simple graphic system, structured in a grid, very tidy, with a \"office spirit\". The idea was to create a contrast with the generative visual system. It also allows the three blocks of the logo to be displayed in many variations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"44399\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"44397\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_video link=\"https:\/\/vimeo.com\/423968394\"][vc_column_text]\n
Originally, we had in mind the image of starling flights as a perfect example of collective intelligence. So we worked to reproduce this effect from any image. A point cloud is automatically generated and then recomposed ad infinitum.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"44426\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"5\" images=\"44411,44422,44424,44409\" img_size=\"full\" onclick=\"\"][vc_column_text]\n