{"id":46679,"date":"2020-11-03T00:13:36","date_gmt":"2020-11-02T22:13:36","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/logo-ateliers-croix-rouge-insertion-vif"},"modified":"2023-09-12T23:34:05","modified_gmt":"2023-09-12T21:34:05","slug":"logo-red-cross-insertion-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/logo-red-cross-insertion-design","title":{"rendered":"Croix-Rouge insertion"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"46734\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Croix-Rouge insertion
\nTwo new brands for professional integration<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\n

Croix-Rouge insertion<\/strong><\/a> has been created by the Croix-Rouge fran\u00e7aise to make the development of employment a major focus in the fight against precariousness. The association has 11 establishments working towards this mission of integration through employment. Every year, 900 people are re-acquainted with a working environment, learn to work in a team and often regain their self-confidence.<\/p>\n

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Croix-Rouge insertion <\/strong>(CRI) offers a wide range of services for companies and local authorities, as well as products for private individuals. Yet their commercial notoriety was very limited.<\/p>\n

Our challenge was to create the name and visual identity of the BtoB brand (Vif!<\/a>), as well as the identity of Ateliers Croix-Rouge<\/a>, the BtoC brand, whose name already existed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"46681\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The issue was the following: how to appear as a successful economic player<\/strong>, with a name associated with \"integration\", and backed by a brand synonymous with voluntary work? It had to be said that professionals who know how to set up a refugee camp in 48 hours on the other side of the world are among the best logisticians on the market, and the same goes for the many professional services offered by Croix-Rouge insertion.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The objective was to find the name of the BtoB<\/strong> service offer in order to position them in the most serious and efficient way possible. In order to carry out this project within a limited schedule and budget, we proposed a one-week workshop<\/strong> in their main premises. A five-day commando operation to create a brand name and two brand identities!<\/strong> Here is the result of this intense and exciting work.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"46098,46086,46088,46096,46090,46092,46094\" img_size=\"large\" onclick=\"\"][vc_row_inner content_placement=\"top\"][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"3\" images=\"46084,46082,46080,46078\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

A participative challenge
\n8 hours to find a name!\u00a0<\/span><\/h2>\n

Our challenge was to create the name of the commercial offer<\/strong>, in a participative way, in one day. We gathered about ten participants around a large table, equipped with pencils and exercise books specially made by us. The methodology was intended to be simple, fun and demanding<\/strong>. We had one morning to collectively establish the brand platform<\/strong>, and the rest of the day to come up with name leads<\/strong>.[\/vc_column_text][vc_column_text]The aim was to move from an abstract idea to a concrete definition of the brand<\/strong>. It was also an opportunity to create a common language and unite the teams around the new project.<\/p>\n

This is where collective intelligence<\/strong> takes on its full meaning. Around the table, all the employees of Croix-Rouge insertion took up the game. Each with their own words, images and ideas. At the end of the day, we got a list of 10 realistic names. \"Vif!\" <\/strong>got the majority of the votes. Vif! as in \"Valorisation-Insertion-Formation\" (Valorization-Integration-Training in English). Mission accomplished<\/strong>.<\/p>\n

At this point, we had 4 days left to create two visual identities![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\"https:\/\/vimeo.com\/474829665\"][vc_column_text]\n

Motion design by Raph\u00ebl Martinez.<\/span><\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner][vc_gallery interval=\"3\" images=\"46052,46054,46050,46056,46058\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"46060\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Concept<\/h2>\n

Graphically, the challenge was to fit in the Croix-Rouge fran\u00e7aise brand architecture<\/strong>. The Croix-Rouge insertion logo having introduced quarter circles elements, a brilliant trick to talk about integration and synergies.<\/p>\n

Vif!<\/strong> became a \"human windmill\", a way of celebrating the unfailing energy of the employees. A simple and lively sign!<\/p>\n

For the second brand, Ateliers Croix-Rouge<\/strong>, the graphic language tells the idea of recycling and upcycling from heterogeneous materials, a red cross made up of various pieces, forming a human silhouette.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"46062\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46064\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46066\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46068\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46070\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46072\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"5\" images=\"46074,46076\" img_size=\"large\" onclick=\"\"][vc_single_image image=\"46654\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_single_image image=\"46656\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46664\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46662\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46672\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46666\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"5\" images=\"46660,46658\" img_size=\"large\" onclick=\"\"][vc_single_image image=\"46670\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"46668\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]Acknowledgements:
\n<\/strong>Thanks to Sylvie, Vianney, Sang, St\u00e9phanie and Steeve, the workshop participants.
\nThanks to Chlo\u00e9, C\u00e9line and Simon for their trust and involvement in this project.<\/p>\n

Motion design by Rapha\u00ebl Martinez.[\/vc_column_text][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Description d\u00e9taill\u00e9e pour R\u00e9f\u00e9rencement<\/h4>\n

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Description d\u00e9taill\u00e9e pour r\u00e9f\u00e9rencement<\/h4>\n

Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Graph\u00e9ine supported Croix-Rouge insertion in the creation of two brands:
\n“Vif!”, a range of services for companies and “Les Ateliers Croix-Rouge”, creative recycling centres for the general public.<\/p>\n","protected":false},"featured_media":46736,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46679","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-naming-en","portfolio-tags-education-en","portfolio-tags-association-en"],"yoast_head":"\nCroix-Rouge insertion<\/title>\n<meta name=\"description\" content=\"Graph\u00e9ine supported Croix-Rouge insertion in the creation of two brands: "Vif!", a range of services for companies and "Les Ateliers Croix-Rouge", creative recycling centres for the general public.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/logo-red-cross-insertion-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Croix-Rouge insertion\" \/>\n<meta property=\"og:description\" content=\"Graph\u00e9ine supported Croix-Rouge insertion in the creation of two brands: "Vif!", a range of services for companies and "Les Ateliers Croix-Rouge", creative recycling centres for the general public.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/logo-red-cross-insertion-design\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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