{"id":47787,"date":"2021-01-25T17:23:56","date_gmt":"2021-01-25T15:23:56","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/repar-acteurs-logo-economie-circulaire"},"modified":"2022-02-04T14:05:17","modified_gmt":"2022-02-04T13:05:17","slug":"repar-acteurs-logo-circular-economy","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/repar-acteurs-logo-circular-economy","title":{"rendered":"R\u00e9par’acteurs \u2013Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"47578\" img_size=\"1880\u00d7964\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1611609854739{background-color: #00525e !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

R\u00e9par'acteurs
\nI repaired it, and now it's running again!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\n
\n

R\u00e9par'acteurs is a network of more than 100,000 craft businesses<\/strong> and more than 4,500 certified repairers throughout France. This initiative aims at extending the life of everyday objects by having them repaired by craftsmen, avoiding garbage and over-consumption.<\/p>\n<\/div>\n

Online<\/a>, R\u00e9par'acteurs connects consumers and\u00a0repair service professionals, contributing to the local<\/strong> economy<\/strong> by promoting social ties and local jobs. The network also raises awareness on circular economy and sustainable development<\/strong>. It fights against waste and for the preservation of resources, while at the same time promoting craftsmanship<\/strong>.<\/p>\n

Graph\u00e9ine has designed\u00a0R\u00e9par'acteurs' new\u00a0visual identity to help them promote a more responsible consumption model widely, and also to harmonise and federate all the regional\u00a0initiatives.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"47584\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"47669,47588,47590,47592\" img_size=\"large\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

A need of harmony<\/h2>\n
The previous logo was build around\u00a0the name \"R\u00e9par'acteurs\" intertwined\u00a0with a hand. The latter was made up of a set of pictograms representing various objects that could be handled by craftsmen. This logotype wasn't reflecting the sustainable and social scope. Besides, the (\"zombie-like\")\u00a0hand\u00a0looked more like a\u00a0\"STOP\"\u00a0rather than an invitation to\u00a0consume\u00a0more responsibly. Our goal\u00a0was to simplify and modernise the brand while developing its sympathetic image.<\/div>\n
<\/div>\n
The network lacked of shared graphic guidelines and\u00a0visual harmony. This did not contribute\u00a0to\u00a0identify and assert its values, its national dimension and its place as a major player in sustainable and circular economy.<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"47747\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_single_image image=\"47762\" img_size=\"full\" alignment=\"center\"][\/vc_column][vc_column width=\"1\/3\"][vc_column_text]\n

Concept<\/h2>\n

The R\u00e9par'acteurs put our objects back on their feet, which is why we decided to do the same with their logo. Indeed, the logo is a visual translation of the baseline \"I repaired it, and now it's running again!\" The letter \"R\" is used as a symbol, running along on its two legs. Simple and accessible, this logo invites us to take action!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"47632,47634\" img_size=\"large\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"47751\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Visual universe<\/h2>\n

The visual universe is based on collage-type images\u00a0as \"lighthearted\" as the logotype. The idea is to illustrate the diverse and varied goods and objects that can be handled by the R\u00e9par'acteurs craftsmen. The tone is playful and offbeat, the objects come back to life!<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"47630,47600\" img_size=\"large\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"47602\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"47604\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"47612\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"47758\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"47614\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"47616,47618,47620\" img_size=\"large\" onclick=\"\"][vc_gallery interval=\"3\" images=\"47622,47624\" img_size=\"large\" onclick=\"\"][vc_single_image image=\"47626\" img_size=\"full\" alignment=\"center\"][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/2\"][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/2\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The craft industry, first industry in France<\/strong><\/p>\n

The craft industry represents more than one million companies with three million employees. Composed mainly of small businesses, the handicraft sector is an economic giant. Present in the food, construction, production and service sectors, the craft industry brings together more than 510 different activities and thus occupies a privileged place in the French economy. By combining traditional know-how and cutting-edge technologies, the craft industry has developed the conditions to confirm its position as \"France's leading company\".[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]The operation Repar'Acteurs is :<\/strong><\/p>\n

Encouraging the local economy (social ties, local jobs)
\nMobilizing consumers around sustainable development issues
\nReduce the consumption of resources related to manufacturing and waste production
\nConsume better by extending the life of products and delaying investments in new equipment
\nEnhance the know-how of repair craftsmen.<\/p>\n

Present throughout the country, Repar'Acteurs offers an online directory to locate a repair professional nearby. More than 100,000 craft businesses are listed, including nearly 4,500 labeled Repar'Acteurs.
\nAwareness, repair, network, circular economy, environment, responsible consumption, etc.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity of “R\u00e9par’acteurs”, the national network of repairing craftsmen.
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