{"id":47864,"date":"2021-02-09T19:23:01","date_gmt":"2021-02-09T17:23:01","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/centre-culturel-cco-villeurbanne"},"modified":"2022-02-07T18:40:38","modified_gmt":"2022-02-07T17:40:38","slug":"cultural-center-cco-villeurbanne","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne","title":{"rendered":"CCO Villeurbanne"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"47151\" img_size=\"full\" css=\".vc_custom_1644255632320{background-color: #e15b46 !important;}\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>CCO Villeurbanne<br \/>\n<span style=\"color: #999999;\">Social Innovation Laboratory<\/span><br \/>\n<span style=\"color: #999999;\">and solidarity<\/span><\/h1>\n<p>The <a href=\"https:\/\/www.cco-villeurbanne.org\">CCO<\/a> is an\u00a0association created in 1963 and is a laboratory for social and cultural innovation. Through various missions, the CCO strengthens the capacity of all individuals to act, think and dream about society. Every year, around 80,000 people pass through and meet there. Between festivals, concerts, shared creations, artistic residencies, digital arts, activities, training courses, citizen meetings... the CCO addresses all sensibilities and builds itself, on the thread, with the people and initiatives it meets.<br \/>\nWe were called upon to rethink the institution's graphic identity and visual system.[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"47084\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"47857\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3>Emergence<\/h3>\n<p>In an attempt to resolve the visual impact deficit faced by the CCO, we have implemented a principle based on a simple and easily recognisable sign. This plays with the formal basis of the letters of the acronym to induce ideas of movement, emergence and evolution. Social experiences, art and encounters are at the heart of the institution's project. The logo evokes the act of creation by using a unique geometric form as a sequence.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"47088\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h3>Modularity<\/h3>\n<p>By its nature, the CCO is a constantly changing structure. Our response had to offer a solution that could echo this idea while being easily remembered. The logotype is designed to accept several layouts and shapes. The accompanying text can be adapted to suit the needs of the project.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"47124\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"47102,47100\" img_size=\"large\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]A main colour represents the institution. A panel of secondary colours is established to allow maximum functionality while maintaining overall consistency.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"47098,47092,47104,47112,47106,47118,47134,47122\" img_size=\"full\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>A simple and modular visual identity for the CCO, a laboratory for social and cultural innovation.<\/p>\n","protected":false},"featured_media":47125,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-47864","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-culture-en","portfolio-tags-entertainment-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CCO Villeurbanne<\/title>\n<meta name=\"description\" content=\"A simple and modular visual identity for the CCO, a laboratory for social and cultural innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCO Villeurbanne\" \/>\n<meta property=\"og:description\" content=\"A simple and modular visual identity for the CCO, a laboratory for social and cultural innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T17:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/11\/CCO07.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne\",\"name\":\"CCO Villeurbanne\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/11\/CCO07.jpg\",\"datePublished\":\"2021-02-09T17:23:01+00:00\",\"dateModified\":\"2022-02-07T17:40:38+00:00\",\"description\":\"A simple and modular visual identity for the CCO, a laboratory for social and cultural innovation.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/cultural-center-cco-villeurbanne#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/11\/CCO07.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2020\/11\/CCO07.jpg\",\"width\":2280,\"height\":1410,\"caption\":\"Identi\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - 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