{"id":50153,"date":"2021-08-25T10:32:11","date_gmt":"2021-08-25T08:32:11","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/audio-book-publishing-identite-visuelle"},"modified":"2022-02-04T13:39:23","modified_gmt":"2022-02-04T12:39:23","slug":"audio-book-publishing-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/audio-book-publishing-brand-identity","title":{"rendered":"ABP Publishing &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"49665\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>AudioBook Publishing<br \/>\n<span style=\"color: #999999;\">Thousands of stories, hear yours.<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<a href=\"https:\/\/abp-publishing.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ABP Publishing<\/strong><\/a> is a publisher of audio books specializing in topics such as business, psychology, personal development and language learning.\u00a0Their catalog includes more than 500 audio books, in different languages. Among them are bestsellers such as \"<em>Rich Father Poor Father<\/em>\" by Robert Kiyosaki, \"<em>The 4-Hour Workweek<\/em>\" by Timothy Ferriss, \"<em>The Monk Who Sold His Ferrari<\/em>\" by Robin S. Sharma, \"<em>Elon Musk<\/em>\" by Ashlee Vance and many others.<\/p>\n<p>Each year, 100 new audio books are published by their teams. The selection of texts and voice-overs is meticulous, and the production is done with high quality standards. Their goal is to produce useful and compelling books that will motivate and inspire listeners to improve their lives. This promise is accompanied by a brand signature \"<strong>Thousands of stories, hear yours.<\/strong>\"<\/p>\n<p>Our role was to rethink the identity of this brand, creating a system that could sign and identify their productions, without encroaching on the audiobook's cover visual, to let each book have its own expression.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"50160\" img_size=\"full\" alignment=\"center\"][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner el_class=\"proportions\" width=\"2\/3\"][vc_single_image image=\"50162\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner el_class=\"proportions\" width=\"1\/3\"][vc_column_text]\n<h2>Creative research<\/h2>\n<p>During the creative phase, we explored different solutions. The idea at this stage is to explore the possibilities, to scan a wide spectrum of working hypotheses.<br \/>\nFor each direction, we briefly prototyped the brand universe. In agreement with AB Publishing's marketing team, we opted for direction 03, which met the criteria of modernity and simplicity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"50156\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>Concept<\/h2>\n<p>This logotype is the meeting of two ingredients. On the one hand, the idea of <strong>voice<\/strong> is translated with a speech bubble that seems to fly away, and on the other hand, the idea of <strong>book<\/strong>, with the white silhouette of a double page. A play of shift introduces the idea of movement, as if to tell the passage from text to audio.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"49681,49679,49677\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"49667\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"49697\" img_size=\"large\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"49693\" img_size=\"large\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-50153-1\" width=\"1200\" height=\"675\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/07\/video-screen.jpg\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/07\/ABP-motion-test.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/07\/ABP-motion-test.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/07\/ABP-motion-test.mp4<\/a><\/video><\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Motion<\/h2>\n<p>The universe of the brand can be deployed in motion design. The notion of movement allows elements to appear and disappear like pop-ups.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"49687\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_single_image image=\"49689\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"49699\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"49701\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More informations\" tab_id=\"1525791213292-321ceee4-2378\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>The audio book market<\/h4>\n<p>According to data from the Syndicat National de l'\u00c9dition, the year 2020 saw a significant increase in the <strong>sale of audio books<\/strong> (nearly 40%). A figure that has enough to hold the attention of publishers. Albert Camus' bestseller sold 4,000 copies in audio format.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Brand strategy<\/h4>\n<p>It is in this context of strong growth that Audio Book Publishing has chosen to invest in the redesign of its brand identity. A judicious strategy to reinforce its presence in the market segments they occupy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>AudioBook Publishing, an audio book publisher, is redesigning its brand image with Graph\u00e9ine.<br \/>\nA new logo and thousands of stories to listen to&#8230;<\/p>\n","protected":false},"featured_media":49668,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-50153","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-motion-design-en","portfolio-tags-technologies-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABP Publishing - Brand identity<\/title>\n<meta name=\"description\" content=\"AudioBook Publishing, an audio book publisher, is redesigning its brand image with Graph\u00e9ine.  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