{"id":50905,"date":"2021-09-28T22:18:05","date_gmt":"2021-09-28T20:18:05","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/smallicieux-identite-visuelle"},"modified":"2022-02-04T13:33:51","modified_gmt":"2022-02-04T12:33:51","slug":"smallicieux-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity","title":{"rendered":"Smallicieux &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"50901\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio\" css=\".vc_custom_1632905964931{background-color: #fa4516 !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Smallicieux - Brand identity<br \/>\n<span style=\"color: #999999;\">A playful and expressive logo for la Cit\u00e9 des Enfants \"away from base\"<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<strong>Le Palais de la D\u00e9couverte and la Cit\u00e9 des sciences et de l'industrie have been operating the permanent exhibition \"Cit\u00e9 des enfants\" for nearly 30 years<\/strong> on its site at la Cit\u00e9 des sciences in Paris. Accessible from the age of 2, it is an educational entertainment offer that raises awareness and accompanies children in their discovery of the world.<\/p>\n<p><strong>Graph\u00e9ine helped Universcience to create the new cultural brand \"Smallicieux\" as a new step in the development of the brand \"Cit\u00e9 des enfants\".<\/strong><\/p>\n<p>This strategy is based on the integration of existing or original children's facilities in a variety of environments, such as shopping malls. In line with the values of the Cit\u00e9 des enfants, <strong>\"Smallicieux\" was inaugurated at the end of 2020 with a first opening at the Lillenium center in Lille. <\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery type=\"image_grid\" images=\"50837,50839,50841,50897,50845,50847\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"50889\" img_size=\"full\" alignment=\"center\"][vc_gallery type=\"image_grid\" images=\"50849,50851,50853,50899,50857,50859,50861\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>A smart logo, merging typography and a mischievous emoji!<\/h2>\n<p><strong>The name Smallicieux was born from the fusion of the words \"Small\" and \"malicieux\". An English\/French association that embodies the ambition and history of the project.<\/strong> A smart name that both describes and characterizes the audience targeted by Smallicieux experience. To represent the fun and educational world of Smallicieux, we focused on emotion by depicting the enthusiasm, smiles and mischief of the children who set off on their discovery.<\/p>\n<p>By designing the \"S\" of Smallicieux in a cursive style that refers to children's school writing, we create a round and benevolent loop. <strong>The reversed semicolon in front of the \"S\" suddenly transformed the letter into a mischievous face!<\/strong> The rest of the wordmark has been designed to match the playful graphics of the lettering and to allow the best possible integration of the lettering\/Emoji in the word.\u00a0<strong>The inclusion of a wink and a smile within the typographic block brings the logo to life while remaining minimalist.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"50863,50865,50867,50869,50871\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>An appropriate visual identity for the cultural entertainment offer<\/h2>\n<p>Smallicieux logo enriches Universcience's brand platform, clearly identifying la Cit\u00e9 des enfants \"away from base\" facilities, first in France, then in Europe, and in the rest of the world in the long term.<\/p>\n<p><strong>The creation of this visual identity establishes the new Smallicieux brand in the cultural entertainment landscape in France and abroad<\/strong>. It enhances the Smallicieux offer by distinguishing it from other brands and events aimed at families in commercial environments; and it strengthens the reputation of la Cit\u00e9 des enfants in the country and internationally.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery type=\"image_grid\" images=\"50873,50875,50877,50879,50881,50883,50885,50887\" img_size=\"full\" onclick=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378bf5c-5b68\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Context:<\/h4>\n<p>La Cit\u00e9 des sciences developed the concept of educational leisure activities as early as 1984 with the \"Inventorium\", then evolved into a true Cit\u00e9 des enfants in 1992. In recent years, la Cit\u00e9 des enfants has been exported around the world: Dubai, Macao, Strasbourg, Vulcania. A new step of the brand is now underway with \"Smallicieux\". This development strategy is based on the integration of existing or original modules in various universes, such as shopping malls, on a brand licensing model, within the framework of cultural engineering contracts and\/or turnkey equipment delivery.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Objectives:<\/h4>\n<p>- design the \"Smallicieux\" logo, along with its principles of use to identify the Smallicieux cultural offer as a direct, original and unique emanation of la Cit\u00e9 des enfants in Paris.<br \/>\n- to create a logo guidelines document gathering the different uses \/ anchor points \/ adaptations necessary in the following contexts: signage, advertising communication, press, web...[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants &#8220;away from base&#8221;.<\/p>\n","protected":false},"featured_media":50904,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-50905","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-culture-en","portfolio-tags-museums-en","portfolio-tags-education-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smallicieux - Brand identity<\/title>\n<meta name=\"description\" content=\"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants &quot;away from base&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smallicieux - Brand identity\" \/>\n<meta property=\"og:description\" content=\"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants &quot;away from base&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T12:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=2280,height=1406,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity\",\"name\":\"Smallicieux - Brand identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif\",\"datePublished\":\"2021-09-28T20:18:05+00:00\",\"dateModified\":\"2022-02-04T12:33:51+00:00\",\"description\":\"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants \\\"away from base\\\".\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif\",\"width\":2280,\"height\":1406,\"caption\":\"Agence de communication logo enfants\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smallicieux - Brand identity","description":"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants \"away from base\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity","og_locale":"en_US","og_type":"article","og_title":"Smallicieux - Brand identity","og_description":"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants \"away from base\".","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2022-02-04T12:33:51+00:00","og_image":[{"width":2280,"height":1406,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=2280,height=1406,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity","url":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity","name":"Smallicieux - Brand identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif","datePublished":"2021-09-28T20:18:05+00:00","dateModified":"2022-02-04T12:33:51+00:00","description":"A playful and expressive logo for Smallicieux, the new brand of Universcience intended to develop the concept of la Cit\u00e9 des Enfants \"away from base\".","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/smallicieux-brand-identity#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2021\/09\/Smallicieux_case_study_vignette-3.gif","width":2280,"height":1406,"caption":"Agence de communication logo enfants"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/50905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=50905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/50904"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=50905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}