{"id":59431,"date":"2022-03-09T15:12:11","date_gmt":"2022-03-09T14:12:11","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=59431"},"modified":"2022-03-16T23:19:27","modified_gmt":"2022-03-16T22:19:27","slug":"pepite-start-up-communication-campaign","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/pepite-start-up-communication-campaign","title":{"rendered":"P\u00e9pite \u00c9crin – Communication campaign"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"59368\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

P\u00e9pite \u00c9crin
\nReveal your many talents<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Initiated by the Ministry of Higher Education, Research and Innovation, the P\u00e9pite \u00c9crin<\/strong> program aims to strengthen the entrepreneurial<\/strong> culture and innovation in higher education by implementing awareness, training and support actions.<\/p>\n

This program promotes the connection of students' and young graduates' business creation projects with companies as well as support and financing structures.<\/p>\n

In order to strengthen the communication of this program, the University of Toulouse<\/strong> consulted us to create a contemporary visual universe in line with their ambition \"the spirit of entrepreneurship to: learn, exchange, discover, test, network, develop and take action!\"<\/p>\n

In addition to the objective of raising awareness of the entrepreneurial spirit, it was also about deconstructing myths and breaking down prejudices around entrepreneurship, planting a seed in the heads of students so that the idea of entrepreneurship can mature throughout their university years.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"59378,59372,59374,59376\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"59370\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Visual concept<\/h2>\n

The visual principle consists in revealing the multiple talents<\/strong> necessary for the entrepreneurial adventure. The kinetic and multicolored visual effect complements the student's face, as in a sort of multicolored X-ray where each color is associated with a theme of the program \"Entreprendre, cr\u00e9er, reprendre, innover\".<\/p>\n

The general spirit is \"pop, fresh, young and energetic\". The whole tells the idea of a program that increases, develops and deploys the potential of each student.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"59380\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59500\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"59384,59388,59390,59504\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"59502\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More information\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Objectives of the P\u00e9pite \u00c9crin program<\/h4>\n
    \n
  • To raise awareness of the entrepreneurial spirit among students and young graduates of less than 3 years by emphasizing the importance of know-how and interpersonal skills in developing an idea or project.<\/li>\n
  • To show that we don't need to wait for the next innovative idea to be launched but that a project must simply respond to an identified need.<\/li>\n
  • To deconstruct myths and break down prejudices about entrepreneurship; to show that entrepreneurship is an opportunity and that one should not be afraid to launch oneself if one is well surrounded.<\/li>\n
  • \"Sow a seed among students so that the idea of entrepreneurship can grow through their experiences and can be an opportunity like any other in the future.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

    Promise<\/h4>\n
      \n
    • Training modules - Acquire knowledge and develop cross-disciplinary skills applicable to both personal and professional life<\/li>\n
    • Networking - Entrepreneurial ecosystem, events, integration into the class of other student-entrepreneurs<\/li>\n
    • A favourable environment - A coworking space and resources, study arrangements, possibility of substituting one's internship to work on one's project<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

      Communication campaign for the P\u00e9pite \u00c9crin program, whose mission is to strengthen the entrepreneurial culture and innovation among students.<\/p>\n","protected":false},"featured_media":59498,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-59431","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-print-design","portfolio-tags-technologies-en"],"yoast_head":"\nP\u00e9pite \u00c9crin - Communication campaign<\/title>\n<meta name=\"description\" content=\"Communication campaign for the P\u00e9pite \u00c9crin program, whose mission is to strengthen the entrepreneurial culture and innovation among students.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.grapheine.com\/en\/portfolio\/pepite-start-up-communication-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e9pite \u00c9crin - 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