{"id":59496,"date":"2023-01-24T16:29:22","date_gmt":"2023-01-24T15:29:22","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=59496"},"modified":"2023-02-27T09:42:29","modified_gmt":"2023-02-27T08:42:29","slug":"institut-artline-branding-identite-visuelle","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle","title":{"rendered":"Artline Institute, school of creation \u2013 Brand identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"59448\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

Artline Institute
\nThe reference school for digital creation! <\/span><\/h1>\n[\/vc_column_text][vc_column_text]The Artline Institute<\/a> has been a worldwide reference in the learning of digital creation since 2013. Its particularity, a 100% online teaching, supervised by a team of professionals. The student is at the center of all the concerns, whether it is for learning, but also an accompaniment and a listening on its well being within the school course.<\/p>\n

The main challenge was to rethink the history and visual universe of the school through an identity with an international dimension.<\/p>\n

As this work was aimed at different actors, school, parents, students, partners, it was important to build a strong but accessible image, so that each one appropriates the values of the establishment.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"59438\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59450\" img_size=\"full\" alignment=\"center\"][vc_column_text]\n

\nhttps:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/03\/ARTLINE-DEMO.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"59441,59443,59445,59447\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Welcome aboard<\/h2>\n

This visual identity refers to space, by registering at the Artline Institute you are part of a crew that takes off and flies along a trajectory, that of knowledge and creativity.<\/p>\n

The logo is built like a rocket, the \"E\" evolves according to the media giving this logo a responsive, adaptive scope, essential to an institution using a 360\u00b0 communication. The letter \"A\", inherited from the former identity, symbolizes the tip of the pencil that will allow each student to trace his or her project, his or her path within the school.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row video_bg=\"yes\" video_bg_url=\"https:\/\/www.youtube.com\/watch?v=t_v3fqUfjY8\" css=\".vc_custom_1674671390887{margin-right: 0px !important;margin-left: 0px !important;}\"][vc_column][vc_single_image image=\"64505\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\"59458\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"59452,59454\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"59464\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"59494\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

A colorful universe<\/h2>\n

In addition to an evocative and clever acronym, the brand's universe unfolds and takes on even more meaning thanks to color. The identity combines both deep colors evocative of the immensity of space and others much brighter, which energize the spatial landscape of Artline with softness, merging together to recreate spaces of composition, a rich and evolving universe depending on the media.<\/p>\n

The chromatic range also finds another importance but nevertheless complementary, that of structuring each of the learning sections offered by the school (Preparatory, Bachelor, Master ...).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\"15px\"][vc_single_image image=\"59462\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"64511\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]The singularity of the logo, with its very vertical composition, forces us to invent new ways of using the logo. For example, on the website (designed by the agency Make the grade<\/a>) the scroll of the page will make the logo take off while composing a \"minimized\" version of the logo in the header of the page.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"59466\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59470\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59472\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"59478,59476,59490,59474,59486\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"59468\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59488\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59484\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59482\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"59480\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Artline's coaching<\/h4>\n

At Artline you learn differently, you free your creativity to learn the job of your dream while being supervised by professionals recognized in their respective fields. It is a framework that allows each student to bring out their talent, and that will adapt to the needs of the student.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

A clever visual identity<\/h4>\n

This visual identity reflects the adventure, the student's journey, as well as the values of this unique school. The logo, the brochure, the motion design as well as the print communication cohabit in a playful graphic system giving Artline a coherent image.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity of the Artline Institute, the reference school for digital creation 100% online.
\nA bold typographic logo to make creativity take off.<\/p>\n","protected":false},"featured_media":64507,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-59496","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-education-en"],"yoast_head":"\nArtline Institute, school of creation \u2013 Brand identity<\/title>\n<meta name=\"description\" content=\"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artline Institute, school of creation \u2013 Brand identity\" \/>\n<meta property=\"og:description\" content=\"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T08:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle\",\"name\":\"Artline Institute, school of creation \u2013 Brand identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png\",\"datePublished\":\"2023-01-24T15:29:22+00:00\",\"dateModified\":\"2023-02-27T08:42:29+00:00\",\"description\":\"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png\",\"width\":2280,\"height\":1410,\"caption\":\"Branding-education-Artline-logo-identit\u00e9-digital-logotype\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Artline Institute, school of creation \u2013 Brand identity","description":"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle","og_locale":"en_US","og_type":"article","og_title":"Artline Institute, school of creation \u2013 Brand identity","og_description":"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2023-02-27T08:42:29+00:00","og_image":[{"width":2280,"height":1410,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle","url":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle","name":"Artline Institute, school of creation \u2013 Brand identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png","datePublished":"2023-01-24T15:29:22+00:00","dateModified":"2023-02-27T08:42:29+00:00","description":"Visual identity of the Artline Institute, the reference school for digital creation 100% online. A bold typographic logo to make creativity take off.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/institut-artline-branding-identite-visuelle#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/01\/02_Branding-education-Artline-logo-identite-digital-logotype.png","width":2280,"height":1410,"caption":"Branding-education-Artline-logo-identit\u00e9-digital-logotype"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/59496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=59496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/64507"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=59496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}